Brand Tone

Eco-conscious, Community-minded & Supportive, Proudly Mancunian, Appreciative & Grateful, Positive & Hopeful, Elegant & Timeless

Brand Values

• •Environmental Responsibility
• •Support for Small Businesses
• •Community & Charity
• •Heritage & Identity
• •Quality & Craftsmanship

Best Practices

• •Always Circle Back to Core Values: Ensure that messaging, even for simple product announcements, subtly reinforces key values like eco-consciousness, community support, or the Manchester connection. For example, "Our new earrings, crafted with the same eco-friendly silver you love..."
• •Use "We" and "Us" Inclusively: Foster a sense of community by using language that includes the customer in the brand's mission (e.g., "Together, we're helping save the bees," "Thank you for being part of our journey").
• •Incorporate Storytelling: Share the "why" behind the brand – the connection to Manchester, the passion for bee conservation. This makes the brand more relatable and its values more tangible.
• •Maintain a Positive and Appreciative Voice: Regularly express gratitude to customers for their support of a small business and its environmental goals. Use uplifting and hopeful language when discussing conservation efforts.
• •Be Specific About Impact (where possible): Instead of just saying "eco-friendly," mention "recycled 925 sterling silver" or "letterbox-friendly, minimal waste packaging." If specific contributions are made to charity, highlight them (e.g., "10% of profits," though they previously supported The Bumblebee Conservation Trust, current specific donation models should be clarified and communicated).

Social Perception

Positive Association with a Cause, Supportive of Local Community, Ethically Minded, Linked to Manchester Identity, Provider of Symbolic Jewelry

Copy Examples

• •(Image: Close-up of the bee necklace on a natural background like wood or moss) > Wear your support, beautifully. 🐝 Our recycled silver bee pendant isn't just a stunning piece; it's a little nod to the incredible creatures that keep our world buzzing. With every purchase, you're helping us give back to nature and support vital conservation efforts. Shine bright and #beethechange. #ManukaMCR #SaveTheBees #EcoJewellery #ManchesterBee #SupportSmall
• •Looking for a gift that means more? ✨ Discover Manuka MCR's bee-inspired jewellery, crafted with love in Manchester. Each piece is made from recycled silver and supports bee conservation. Beautiful, sustainable, and a little piece of Manchester spirit. Shop now for free UK delivery and help us save the bees! [Link to website] #ManukaJewellery #GiftsThatGiveBack #EthicalFashion #MadeInManchester
• •Jewellery That Nurtures Nature. At Manuka MCR, every bee you wear helps protect their future. Explore our collection, crafted from recycled silver and inspired by the resilient spirit of Manchester. Shop Small. Make a Big Difference. [Shop Now Button]
• •Let your wrist do the talking. Our new Honeycomb Bee Bracelet, intricately designed from recycled sterling silver, is a delicate reminder of nature's wonders and the hard-working bees we're dedicated to protecting. A timeless treasure that carries a message of hope and supports our ongoing commitment to a greener planet. Thank you for being part of our hive!
• •Bee a Part of Something Beautiful 🐝 | New Arrivals & Our Conservation Update