Brand Tone

Personal, Caring, and Artisanal

Brand Values

• •Craftsmanship & Quality
• •Family & Love
• •Uniqueness & Personalization
• •Simplicity & Functionality

Best Practices

• •Lead with the "Why": Always center the brand's origin story. Phrases like "Born from a mother's love" or "Inspired by my daughter" reinforce the core values and build immediate trust and emotional connection.
• •Use an Artisanal Lexicon: Employ words that emphasize craftsmanship. Use terms like "handcrafted," "handmade," "unique piece," "small series," "crafted with care," and "artisanal" to differentiate from mass-produced competitors.
• •Speak from a Personal Point of View: Write copy using "I" or "we" (referring to the founder) to maintain the personal, small-business feel. For example, "I design each piece with..." is more powerful than "Each piece is designed with...".
• •Focus on Emotion and Legacy: Frame products not by their features, but by the memories they will create. Position them as "keepsakes," "treasures," and "heirlooms" to appeal to the emotional motivation of the target audience (parents, grandparents, gift-givers).
• •Maintain Simplicity and Warmth: The language should be as clean and gentle as the product aesthetic. Avoid corporate jargon, aggressive sales tactics, or overly complex vocabulary. The tone should always be warm, reassuring, and simple.

Social Perception

It is perceived as a small, trustworthy, and high-end niche business. Customers likely see it as a source for special, heartfelt gifts rather than everyday commodities. The perception is that of a "hidden gem" for those seeking authentic, handmade products with a personal story. The lack of a social media presence contributes to an image of being exclusive and focused on craft over marketing.

Copy Examples

• •Wrap your little one in a story of love. Each HannaBell blanket is handcrafted by a mother, for a mother, and can be personalized with your baby's name to create a treasured keepsake for years to come.
• •Manufaktur HannaBell: From Our Hands, for Your Heart. Discover unique, handmade treasures for the little ones you love.
• •For life's first adventures. Our handmade backpacks are more than just bags; they are trusted companions, crafted with care to carry their most important treasures. Practical, durable, and full of heart.
• •Founded from a mother's love, Manufaktur HannaBell was born when Hanna wanted to create something special for her daughter, Bell. Today, that same love and care are stitched into every unique piece we create for your family.
• •Handmade with Love by HannaBell.