Brand Tone

Emotional, authentic, and relatable

Brand Values

• •Emotional connection
• •Authenticity
• •Customer loyalty
• •Shared values
• •Personal experiences

Best Practices

• •Understand the desired emotional impact of the brand.
• •Tailor copy to reflect how the target audience expresses and perceives emotions.
• •Let the genuine feeling behind the products shine through.
• •Focus on the experience the product represents for the customer.
• •Maintain a cohesive and recognizable brand identity in all copy.

Social Perception

A brand that is deeply connected to its customers on an emotional level, fostering loyalty and advocacy through shared values and authentic experiences.

Copy Examples

• •"Feel the difference with our handcrafted designs."
• •"Experience the emotion, wear the story."
• •"Where comfort meets your soul."
• •"Embrace your feelings."
• •"Designed for life, loved for its feeling."