Brand Tone

Authentic, Passionate, Quality-Oriented, Artisanal/Traditional, Evocative

Brand Values

• •Authenticity: Sourcing and providing genuine Tunisian products.
• •Quality: Offering premium, carefully selected items.
• •Heritage/Tradition: Celebrating and preserving Tunisian culture and traditional production.
• •Craftsmanship: Highlighting the skill and care involved in creating the products.
• •Connection to Origin: Fostering a link between the consumer and Tunisia. The Etsy shop owner's personal connection to Tunisia reinforces this.

Best Practices

• •Storytelling is Key: Consistently weave the narrative of Tunisian heritage, the origin of the products, and the passion behind the brand into all communications (product descriptions, social media, emails).
• •Emphasize "Authentic" and "Quality": Use these keywords naturally but regularly to reinforce core brand values. Back these claims up with details about sourcing, production methods, or certifications if available.
• •Sensory Language: Use descriptive words that evoke the tastes, smells, and textures of Tunisia and its products (e.g., "sun-drenched," "robust flavor," "handcrafted," "velvety").
• •Maintain a Visual Identity: Ensure that all visuals (photography, website design, social media posts) align with the brand's aesthetic – natural, warm, high-quality, and reflective of Tunisian culture.
• •Engage with Passion: When interacting with customers (comments, emails, reviews), let the passion for Tunisian products and culture shine through. Be informative, warm, and genuine.

Social Perception

The Etsy shop "Splendite" has a positive sales history and reviews, suggesting a favorable perception among its customers. The broader perception of Tunisian olive oil, which Splendite champions, is one of a product with high potential for quality, though it faces challenges in global market branding against established players like Italy and Spain. Brands like Splendite are part of an effort to elevate this perception. There's a general consumer interest in authentic, artisanal, and "origin-story" products, which Splendite is well-positioned to tap into.

Copy Examples

• •Headline: Splendite: Taste the Soul of Tunisia. Body: From sun-drenched olive groves to your table, our Extra Virgin Olive Oil is more than just food – it's a story of heritage, hand-picked quality, and the vibrant spirit of Tunisia. Experience the authentic difference.
• •Headline: Beyond the Bottle: Discover True Tunisian Craftsmanship. Body: At Splendite, we curate only the finest Tunisian treasures. Each drop of our premium olive oil and every unique product tells a tale of tradition and passion. Bring home the essence of authentic Tunisia.
• •Headline: Splendite Gold: Liquid Sunshine, Pressed with Passion. Body: Our award-winning Extra Virgin Olive Oil is the heart of Tunisia. Cold-pressed from the finest olives, it’s a testament to quality you can taste. Elevate your everyday meals with Splendite Gold.
• •Headline: From Our Tunisian Home to Yours. Body: Splendite was born from a love for Tunisia's rich culture and exceptional products. We invite you to explore our collection and share in the authentic flavors and artistry we cherish.
• •Headline: The Art of Tunisian Living, Delivered. Body: Experience the warmth and richness of Tunisian tradition with Splendite. Our carefully selected olive oils and artisanal goods embody a legacy of quality and authenticity. Discover your new favorite today.