Brand Tone

inspirational, warm, and artisanal

Brand Values

• •Craftsmanship & Soul
• •Individuality & Freedom
• •Connection & Storytelling
• •Nature-Inspired
• •Personal Growth & Exploration

Best Practices

• •Lead with the Story: Always connect the product back to the brand's origin story, the collaboration between Mira and Meriç, and the artisanal process in Istanbul. This narrative is a powerful differentiator.
• •Use Inspirational and Evocative Language: Employ words like "journey," "dreamer," "explore," "freedom," "magic," and "soul" consistently to reinforce the brand's tone and values.
• •Highlight the "Handcrafted" Element: Emphasize that each piece is made by hand with "intention and care." This justifies the quality and uniqueness of the products.
• •Speak Directly to the "Free Spirit": Address the target audience directly in your copy. Use "you" and "your" to make the message personal, inviting customers to see themselves in the brand's narrative.
• •Maintain a Warm and Personal Tone: Whether writing a product description or a social media caption, the voice should feel like it's coming from a person, not a corporation. Sharing behind-the-scenes content and personal anecdotes from the founders can strengthen this connection.

Social Perception

The brand is perceived positively by its customers, who value the unique, handcrafted quality and the personal stories behind the jewelry. It's seen as a high-quality, artisanal brand with a strong, authentic narrative, catering to a dedicated but niche following.

Copy Examples

• •Inspired by the paths we walk and the dreams we chase. Our new 'Journey' necklace is handcrafted in Istanbul, designed to be a companion for your next great adventure. Where will your story take you? #ManuahiJewelry #HandcraftedWithSoul
• •More Than Jewelry. It's Your Story. Discover unique, handcrafted pieces made for dreamers, explorers, and free spirits. Wear your journey.
• •For the soul that wanders. ✨ Each Manuahi piece is born from a story of connection and crafted by hand with love and intention. Find the symbol of your unique path and enjoy 10% off your first order. #Manuahi
• •Handcrafted jewelry for the modern bohemian. Our nature-inspired designs are a tribute to freedom, individuality, and the magic of following your intuition. Save for your style inspiration board! #BohoJewelry #Artisanal
• •Born between the mountains of Austria and the vibrant streets of Istanbul. Manuahi creates jewelry for those who find magic in the journey. Limited edition and handcrafted with soul. Shop the collection and find your story.