Brand Tone

Bold & Expressive, Urban & Local Pride, Direct & Edgy, Confident, Passionate, and Creative.

Brand Values

• •Artistic Expression
• •Authenticity/Anti-Apathy
• •Local Connection/Community
• •Creativity & Individuality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., bold, direct, passionate, witty, respectful of art, proud of Chicago). Include examples of "do's and don'ts."
• •Use Strong Verbs and Evocative Language: Instead of passive or generic phrasing, opt for words that convey energy, conviction, and creativity, aligning with the "ART NOT APATHY" ethos.
• •Incorporate Brand Keywords Consistently: Weave in terms like "art," "expression," "statement," "Chicago," "passion," and "creativity" naturally across all communications.
• •Tell Your Story: Share the "why" behind Notion Art Studios and Mantra 519. What inspires the designs? What does "ART NOT APATHY" truly mean to the brand? Storytelling builds connection and reinforces values.
• •Engage with Your Audience in the Same Tone: Whether responding to comments, writing social media captions, or sending emails, maintain the established bold, art-focused, and potentially urban-centric voice. Consistency builds recognition and trust.

Social Perception

Customers likely perceive the brand as one that champions art, makes bold statements, and has a strong urban/Chicago-centric identity based on the available product information. It would appeal to individuals who identify with street culture, appreciate art as a form of expression, and possibly those with a connection to Chicago.

Copy Examples

• •Headline: Don't Just Exist. Express. Our latest drop screams ART NOT APATHY. Wear it loud. Body: Chicago born, globally worn. This isn't just apparel; it's a statement. Fuel your voice with designs that defy the ordinary. Shop the collection now at mantra519.myshopify.com.
• •Social Media Post: From the heart of Chi-Town, with love and a whole lotta art. Our 'FROM CH!CAGO WITH LOVE' tee is more than fabric – it's a piece of the city's soul. Grab yours and represent. #NotionArtStudios #ChicagoArt #Streetwear #ArtNotApathy
• •Product Description (for "ART NOT APATHY" item): Tired of the noise? Make a statement that matters. Our "ART NOT APATHY" piece is crafted for the creators, the thinkers, the doers. Premium quality, bold design, straight from our Chicago studio to your wardrobe. Because art is the answer.
• •Email Subject: Your City. Your Art. Your Statement. Body: Hey [Customer Name], At Notion Art Studios, we believe art is essential. It's rebellion. It's love. It's a message. Our Chicago-inspired collection is live. It's time to wear your values. Explore mantra519.myshopify.com.
• •Ad Copy: Mantra 519: Where Art Speaks Louder. We're Notion Art Studios, and we make apparel that means something. Designs born from passion, crafted with pride in Chicago. No silence, just expression. Find your voice at mantra519.myshopify.com.