Brand Tone

Sophisticated & Curated, Exclusive & Authoritative, Intriguing & Unique, Masculine-leaning (Historically, but Evolved), Confident & Understated

Brand Values

• •Quality & Authenticity
• •Rarity & Uniqueness
• •Expertise & Curation
• •Historical & Design Significance
• •Sophistication & Timeless Style
• •Discretion & Service (implied)

Best Practices

• •Develop a Brand Lexicon: Create a list of preferred words and phrases that align with the sophisticated, exclusive, and authoritative tone (e.g., "curated," "exceptional," "rare," "pedigreed," "iconic," "significant," "discerning"). Also, list words to avoid (e.g., "cheap," "common," overly casual slang).
• •Focus on "Show, Don't Just Tell": Instead of saying an item is "high quality," describe the specific materials, craftsmanship, designer, or provenance that *demonstrates* its quality and rarity. Let the details convey the luxury.
• •Maintain an Educated and Discerning Voice: Write as an expert appealing to other knowledgeable individuals. Provide context, historical significance, or design details where appropriate, reinforcing the brand's authority.
• •Prioritize Understated Confidence: The copy should be confident in the value and appeal of the items without resorting to hyperbole or aggressive sales tactics. The rarity and desirability of the items should speak largely for themselves, with the copy providing elegant support.
• •Ensure Visual and Textual Harmony: The sophisticated and curated tone of the copy must be consistently matched by high-quality, professional photography and a clean, elegant website/social media design. This reinforces the overall brand perception.

Social Perception

High-End & Luxurious, Aspirational & Exclusive, Unique & Eclectic "Finds", Knowledgeable & Respected, "Cool" Factor

Copy Examples

• •For a rare Art Deco barware set: "Elevate your entertaining. This exceptionally rare 1930s Art Deco cocktail shaker and glassware set, attributed to [Designer/Maker if known], embodies the glamour and precision of a bygone era. A statement of sophisticated taste for the discerning collector."
• •For a modernist sculpture: "Beyond decoration. This powerful [Material] sculpture, circa [Year/Period], captures the avant-garde spirit of mid-century modernism. An investment in art, a testament to enduring design."
• •Instagram caption for a vintage Hermès accessory: "The epitome of timeless luxury. A vintage Hermès [item name] in [material], showcasing the unparalleled craftsmanship and iconic design the Maison is revered for. Discover curated rarities at Mantiques Modern. #HermesVintage #LuxuryDesign #MantiquesModern #RareFinds"
• •Website 'About Us' snippet: "At Mantiques Modern, we unearth the extraordinary. For decades, we have been the trusted source for important 20th-century design, connecting discerning collectors and leading interior designers with pieces that tell a story. Our curated collection is a journey through timeless style and unparalleled craftsmanship."
• •Email subject line for new arrivals: "Curated for the Connoisseur: New Arrivals at Mantiques Modern"