Brand Tone

Informative & Educational, Direct & Action-Oriented, Supportive & Caring, Professional (with a personal touch), Natural & Trustworthy

Brand Values

• •Health & Wellbeing
• •Natural Solutions
• •Efficacy & Quality
• •Customer Support & Guidance
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., informative yet friendly, supportive, direct), key messaging points, preferred terminology (and terms to avoid), and provide examples. Share this with everyone who creates content.
• •Prioritize "Natural" and "Support": Consistently weave in keywords like "natural," "100% natural," "support," "wellbeing," and "maintain your health" to reinforce core values.
• •Educate Before Selling (Often): While CTAs are crucial, lead with valuable information. Explain the benefits and natural ingredients of products before directly asking for a sale, especially in blog posts, longer social media captions, and email newsletters.
• •Maintain a Helpful and Approachable Persona: Even when being direct, ensure the underlying tone is one of helpfulness and guidance, reflecting the "orientation and recommendations from our professionals" aspect. Use clear, easy-to-understand language, avoiding overly technical jargon where possible.
• •Consistency Across All Channels: Ensure the tone remains consistent whether it's a TikTok video, a product description on Amazon, an app notification, or a Facebook post. While the style might adapt slightly to the platform (e.g., more casual on TikTok), the core brand voice should be recognizable. Regularly audit content across platforms.

Social Perception

Positive (among users), Seeking Information, Trusted Source (for some), Service-Oriented, Limited Mainstream Visibility

Copy Examples

• •Headline (Website/Social Media): "Reclaim Your Vitality, Naturally. Discover [Product Name] and support your body's optimal [Specific Health Benefit e.g., digestive harmony]. Learn more and shop now!"
• •Instagram Post: "Feeling sluggish? Your body might be calling for a gentle cleanse. Our 100% Natural Detox Parasite supplement with Wormwood is designed to support your system's natural detoxification. Tap the link in bio to explore how you can feel refreshed and revitalized! #ManteniendoTuSalud #NaturalDetox #WellnessJourney"
• •TikTok Video CTA: "Ready to take control of your digestive health? Our Gastric Health formula with Slippery Elm and Mastic Gum is here to help. Click the orange cart to order yours today and start feeling the difference! #GutHealth #NaturalSupplements #ManteniendoTuSalud"
• •Email Subject Line: "Your Path to Better Health Starts Here | Natural Solutions from Manteniendo Tu Salud Email Body Snippet: At Manteniendo Tu Salud, we believe nature provides the best solutions for your wellbeing. Explore our range of 100% natural supplements, crafted with care to help you maintain your health and live your best life. Our experts are also here to guide you. Discover our [Featured Product/Category] today."
• •Facebook Ad: "Tired of [Common Health Complaint]? Manteniendo Tu Salud offers natural, effective supplements to help you address [Specific Health Concern e.g., bloating, low energy]. Manufactured under strict quality control for your peace of mind. Visit our shop and find your natural solution! #HealthSupplements #NaturalRemedies #[RelevantHealthKeyword]"