Brand Tone

Passionate & Enthusiastic, Collector-Focused & Appreciative, Premium & Exclusive, Transparent (to a degree)

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Collectibility
• •Passion for Film & Physical Media
• •Community Engagement
• •Continuous Improvement

Best Practices

• •Speak the Collector's Language: Use terminology familiar to the Steelbook and movie collector community (e.g., "full slip," "lenticular," "WEA," "one-click," "grail"). This shows understanding and authenticity.
• •Emphasize Exclusivity and Quality: Consistently highlight the limited nature of releases, the premium materials used, and the unique, commissioned artwork. This reinforces the value proposition.
• •Maintain Enthusiasm and Passion: Let the genuine love for film and collectibles shine through in the language. Use evocative and appreciative words when describing products and interacting with the community.
• •Be Visually Descriptive: Since the products are highly visual, use copy that complements the imagery, painting a picture of the textures, finishes, and artistic details that make each release special.
• •Acknowledge and Engage the Community: Regularly thank fans for their support, respond to inquiries when possible, and foster a sense of belonging. This builds loyalty and reinforces the "by collectors, for collectors" feel.

Social Perception

Highly Regarded by Collectors, Worth the Premium Price, Frustration with Availability, Attention to Detail Appreciated, Some Quality Control Concerns

Copy Examples

• •Instagram Post (New Release Teaser): The legend awakens. We've poured our passion into every detail of this upcoming Exclusive, bringing [Movie Title] to life like never before. Prepare for breathtaking artwork, a definitive Steelbook experience, and a centerpiece for your collection. Stay tuned, collectors. You won't want to miss this.
• •Website Product Description Snippet: Experience [Movie Title] through the Manta Lab lens. Our meticulously crafted [Specifics like 'Lenticular Full Slip'] edition features World Exclusive Artwork that captures the film's iconic essence. Limited to just [Number] pieces worldwide, this isn't just a movie – it's a testament to the art of cinema, designed for the discerning collector.
• •Facebook Announcement (Pre-Order Live): It's TIME! Pre-orders for the Manta Lab Exclusive [Movie Title] Steelbook are NOW LIVE via Collectong! We know how much this film means to you, and we've strived to create an edition that honors its legacy. Thank you for your incredible support – may your collections shine!
• •Email Newsletter Subject Line: Elevate Your Collection: The [Movie Title] Manta Lab Exclusive Is Almost Here!
• •Twitter/X Post (Highlighting a Feature): The detail on the [e.g., 'embossed title treatment'] for our [Movie Title] Exclusive is something you truly have to feel to believe. Premium craftsmanship for the ultimate cinematic collectible. #MantaLab #Steelbook #MovieCollector