Brand Tone

professional, reflective, user-centric, passionate, and intellectually curious

Brand Values

• •Simplicity and Clarity
• •Empathy and User-Advocacy
• •Thoughtful Process
• •Continuous Learning
• •Impact-Driven Design

Best Practices

• •Lead with the 'Why': Always start by framing the problem or the user's need before presenting the solution. This reinforces the brand's user-centric and empathetic values.
• •Use Clear and Accessible Language: Avoid overly technical jargon. Explain design concepts in a way that is understandable to a broad professional audience, from engineers to product managers. This reflects the value of simplicity and clarity.
• •Show, Don't Just Tell: Instead of simply stating a product is 'easy-to-use,' provide evidence. Use data points, user feedback, or a step-by-step walkthrough of the simplified process, as is done in the existing case studies.
• •Maintain a Reflective Voice: When discussing projects, include learnings, challenges, and evolving perspectives. This maintains the tone of continuous learning and intellectual honesty.
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the website is a core part of the brand's communication. All written content should mirror this—be concise, well-structured, and free of clutter. Use white space, clear headings, and short paragraphs to enhance readability.

Social Perception

Highly competent, detail-oriented, and experienced Product Designer; perceived as a serious professional rather than a casual influencer or large corporation.

Copy Examples

• •Product Designer creating simple, beautiful, and user-centered digital experiences. I translate complex problems into intuitive solutions that drive impact. Currently designing for [Current Company/Project].
• •How can we simplify the [specific task] for [target user]? This was the central question that drove our design process for Project X. This case study explores our journey from initial user research to the launch of a streamlined interface that reduced user error by X%.
• •My design philosophy is rooted in empathy. I believe the most successful products are those that feel like a natural extension of the user's own intent. By focusing on clarity and a rigorous design process, I aim to create work that is not only visually appealing but fundamentally helpful.
• •Hello [Name], I was impressed by [Company Name]'s work on [Specific Project] and its focus on user-centric design. As a Product Designer passionate about creating intuitive solutions, I've shared some of my recent work on my portfolio, mansourique.com. I'd be very interested in connecting to discuss design and innovation at [Company Name].
• •A great read on the importance of micro-interactions in building user trust. [Link to article]. It reinforces my belief that the small details are what elevate a good product to a great one. #ProductDesign #UX #UserExperience