Brand Tone

Elegant & Sophisticated, Heritage-Oriented & Authentic, Passionate & Knowledgeable, Customer-Centric & Welcoming, Modern

Brand Values

• •Quality
• •Authenticity & Heritage
• •Luxury & Exclusivity
• •Craftsmanship & Expertise
• •Customer Satisfaction
• •Innovation (with tradition)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Manshour's tone (Elegant, Heritage-Oriented, Passionate, Modern, Welcoming) with examples of do's and don'ts. This ensures anyone writing for the brand understands the desired voice.
• •Emphasize Storytelling: Connect products to the brand's heritage, the origin of ingredients, or the emotion they evoke. Use descriptive and evocative language that transports the reader.
• •Maintain a Lexicon of Brand Keywords: Regularly use terms like "luxury," "Emirati heritage," "authentic," "oud," "fine ingredients," "crafted," "experience," and "elegance" consistently across all communications.
• •Balance Tradition with Modernity: While highlighting heritage, ensure the language also feels current and appealing to a contemporary audience. Avoid outdated or overly formal phrasing unless specifically aiming for a very traditional niche.
• •Review and Refine: Regularly audit website copy, social media posts, and marketing materials to ensure they align with the established brand tone. Get feedback and make adjustments as needed to maintain consistency and impact.

Social Perception

Positive & Aspirational, Authentic Representation, Good Quality Products, Trusted Local Brand, Gift-Worthy

Copy Examples

• •Instagram Post (New Perfume Launch): Immerse yourself in an olfactory journey where heritage meets horizon. Introducing [Perfume Name], our latest creation, meticulously crafted from the rarest oud and whispers of desert blooms. Discover the essence of modern Emirati luxury. #Manshour #EmiratiLuxury #NewFragrance #OudPerfume #DubaiScent
• •Website Product Description (Bakhoor): Experience the timeless tradition of Arabian hospitality with our signature [Bakhoor Name] bakhoor. Each chip is infused with centuries of expertise, releasing an aroma that calms the soul and elevates your space. Authentic, opulent, and unforgettable. [X]
• •Facebook Ad (Gift Set Promotion): The art of gifting, perfected. Our [Gift Set Name] collection is a curated expression of affection, blending Manshour’s most cherished fragrances and incense. Share the scent of luxury with those who matter most. Shop now and enchant their senses. #ManshourGifts #LuxuryGifting #PerfumeSet #ArabianFragrance #EidGiftIdeas
• •TikTok Video Caption (Short, engaging): Unveil your signature. ✨ [Product Name] #Manshour #ScentOfTheDay #LuxuryPerfume #EmiratiVibes #FragranceLover
• •Email Newsletter Snippet (Brand Story): From the heart of Dubai, Manshour was born from a passion to share the rich tapestry of Arabian scents with the world. We blend generations of olfactory wisdom with a contemporary vision, ensuring every fragrance tells a story of heritage, quality, and unparalleled elegance. Explore our world.