Brand Tone

friendly, approachable, and service-oriented

Brand Values

• •Community-Centric
• •Quality and Durability
• •Service and Expertise
• •Versatility and Practicality
• •Family-Oriented

Best Practices

• •All copy, from social media captions to in-store signage, should reflect the approachable and helpful nature of the brand.
• •Regularly feature content that ties the store to the local Mansfield area and its residents. This could include posts about local events or collaborations with other local businesses.
• •Use copy to remind customers of the value of a professional fitting and the knowledge of the staff. Phrases like "expertly fitted" and "our experienced team" reinforce this.
• •The copy should reflect the store's diverse range, catering to different ages, activities, and requirements, such as orthotic-friendly options.
• •This is a key differentiator. Using phrases like "our family to yours" or "your local family shoe store" can build an emotional connection with customers.

Social Perception

reliable and established local institution

Copy Examples

• •From frosty winter mornings to sunny summer adventures, your feet deserve the best. As Mansfield's local family shoe store, we're here to make sure you find the perfect fit for every season. Visit us on High Street and feel the difference quality footwear makes.
• •Getting the kids ready for school or yourself for a weekend hike? We've got you covered. With a wide range of durable and comfortable shoes for men, women, and children, finding the right pair for everyone has never been easier.
• •We believe a good pair of shoes is an investment. That's why we stock only the best brands known for their comfort and durability. Our experienced team is here to provide a personalized fitting to ensure you walk out with a smile.
• •Living in the High Country demands footwear that can keep up. Whether you need waterproof boots for exploring the trails or stylish flats for a day in town, we have the selection and expertise to help you put your best foot forward.
• •For us, it's about more than just selling shoes; it's about being a part of the Mansfield community. Thank you for supporting our local family business. We're proud to be your trusted destination for quality footwear.