Brand Tone

Luxurious & Aspirational, Comfort-Focused, Quality-Driven & Trustworthy, Professional & Established

Brand Values

• •Quality: A commitment to 'exceptional quality products' using high-grade materials and 'flawless tailoring.' This includes features like low shrinkage, absorbency, breathability, and wrinkle resistance.
• •Comfort: Prioritizing the tactile experience and overall comfort of their robes, aiming to create the 'softest hand feel.'
• •Customer Experience: A dedication to 'enhancing the guest experience' both in hospitality settings and for individual consumers at home.
• •Durability & Practicality: Designing robes that are not only luxurious but also made to last, with features like zero shrinkage and suitability for commercial laundering.
• •Innovation: 'Constantly scouring the production market in search of new innovations, fueled by listening to our customers commercial laundering challenges.'

Best Practices

• •Emphasize Sensory Language: Use words that evoke the feeling of luxury, softness, warmth, and comfort (e.g., 'envelop,' 'plush,' 'silken,' 'cocoon,' 'gentle').
• •Highlight Heritage and Expertise: Casually mention the 'nearly five decades of experience' or being 'trusted by the world's finest hotels and spas' to build credibility and reinforce quality.
• •Focus on the 'Why': It's not just a robe; it's an 'experience,' a way to 'enhance your well-being,' 'bring luxury home,' or 'indulge in everyday serenity.' Connect the product to the desired emotional outcome.
• •Maintain an Elegant and Slightly Formal Voice: Avoid overly casual slang or trendy jargon. The tone should reflect the premium nature of the products. Think sophisticated, yet approachable.
• •Show, Don't Just Tell, Quality: Instead of just saying 'high quality,' mention specific attributes like 'exclusive shimmer plush fabric,' 'zero shrinkage,' 'meticulous tailoring,' or 'durability that withstands commercial laundering' where appropriate, to provide tangible proof of quality.

Social Perception

High-Quality, Luxurious Robes; Ultimate Comfort; Good Value for Money; A Treat or Indulgence; Reliable and Established

Copy Examples

• •Headline: Experience Spa-Level Serenity, Every Day. Body: Why reserve true luxury for vacation? Mansfield International brings the five-star hotel and spa experience directly to your home. Our signature robes, crafted with nearly five decades of expertise, wrap you in unparalleled comfort and lasting quality. Indulge in the everyday. Call to Action: Discover Your Sanctuary.
• •Headline: The Softest Embrace You’ll Own. Body: Imagine being enveloped in a cloud. Our renowned shimmer plush fabric offers an unmatched sensory experience – the softest hand feel in the industry, designed for pure bliss. Feel the Mansfield difference, quality you can touch. Call to Action: Shop a Softer World.
• •Headline: Beyond Comfort. Beyond Compare. Mansfield Quality. Body: For nearly 50 years, Mansfield International has been the trusted choice for the world's finest hotels and spas. This is no accident. Our commitment to exceptional materials, superior fit, and enduring craftsmanship means your robe isn't just an indulgence—it's an investment in lasting comfort. Call to Action: Invest in Your Comfort.
• •Headline: From World-Class Spas to Your Morning Coffee. Body: That incredible robe you never wanted to leave behind at your favorite spa? It’s a Mansfield. Now, that same authentic, durable luxury is yours to enjoy every single day. Designed to pamper, built to last. Call to Action: Bring Home the Luxury.
• •Headline: The Art of Relaxation, Mastered. Body: At Mansfield International, we believe true relaxation is an art form. Our robes are the masterpiece – meticulously tailored, innovatively designed for supreme comfort and effortless care. Elevate your downtime from routine to ritual. Call to Action: Elevate Your Ritual.