Brand Tone

Elegant & Sophisticated, Adventurous & Rugged, Authentic & Terroir-Driven, Passionate & Knowledgeable, Aspirational yet Welcoming

Brand Values

• •Quality & Excellence
• •Heritage & History
• •Connection to Place (Terroir)
• •Experience
• •Authenticity/Integrity
• •Adventurous Spirit

Best Practices

• •Embrace Storytelling: Weave the history of Man O' War Bay, the Spencer family's journey, and the unique characteristics of the individual vineyard blocks into your narratives. This reinforces heritage and authenticity.
• •Use Evocative, Sensory Language: Describe the wines and the location with rich, descriptive words that appeal to the senses (e.g., "silken tannins," "coastal breezes," "volcanic minerality," "sun-drenched slopes"). This aligns with the elegant and adventurous aspects of the brand.
• •Highlight Terroir and Authenticity: Consistently emphasize the connection between the land (Waiheke and Ponui Islands), the climate, and the final product. Explain how the unique vineyard sites contribute to the wine's character.
• •Maintain a Balance of Sophistication and Warmth: While the wines are premium, the tone should remain inviting. Speak with authority and passion about the wine, but also extend a warm invitation to experience the beauty and hospitality of the vineyard.
• •Showcase Quality Through Detail (Without Being Overly Technical): Mention accolades, hand-harvesting, careful site selection, and the philosophy of minimal intervention, but translate these into benefits for the consumer (e.g., "resulting in wines of exceptional purity and complexity"). This builds trust and reinforces the premium perception.

Social Perception

High Quality & Premium, Beautiful Destination, Respected Producer, Knowledgeable & Passionate Team, Worth the Journey, Expanding & Innovative

Copy Examples

• •Headline: Man O' War: Taste the Wild Edge of Waiheke. Body: Where rugged coastlines meet refined winemaking. Discover wines born from sun, sea, and a relentless pursuit of quality. Each bottle tells the story of our unique island terroir. Explore the Man O' War legacy.
• •Headline: Beyond the Glass: The Man O' War Experience. Body: Journey to our shores. Sip exceptional wines at Waiheke's only beachfront tasting room. Create memories against a backdrop of breathtaking vineyard and ocean views. Your unforgettable island escape awaits.
• •Headline: Ironclad & Dreadnought: Icons of a Storied Land. Body: Crafted with passion, grown with respect for our historic land. Our flagship wines are a testament to the power and elegance Waiheke Island can produce. Uncork a legend.
• •Headline: From Our Hillsides to Your Table: The Essence of Man O' War. Body: Every grape hand-harvested, every parcel vinified with care. We believe great wine is made in the vineyard. Experience the authentic taste of Waiheke, shaped by nature and guided by our expert hands.
• •Headline: The Kulta Collection: Daringly Different, Distinctly Man O' War. Body: Introducing Kulta – Finnish for 'gold,' our tribute to heritage and the pursuit of the extraordinary. These are wines that challenge convention, expressing the pinnacle of our vineyard sites. For the discerning palate.