Brand Tone

Professional, Expert, and Aspirational

Brand Values

• •Quality & Craftsmanship
• •Bespoke & Personalized Service
• •Trust & Reliability
• •Irish Heritage

Best Practices

• •Lead with Expertise: Always frame descriptions and posts from a position of knowledge. Use precise terminology for materials and design elements (e.g., "dovetail joints," "quartz countertops," "in-frame kitchen") to reinforce authority.
• •Prioritize Professional Visuals: Ensure that every image and video aligns with the aspirational and high-quality standard of the brand. Poor-quality visuals will instantly undermine a professional tone.
• •Maintain a Client-Centric Narrative: Whether writing a project description or a response to a comment, always center the client's needs and vision. Phrases like "designed to the client's specifications" or "to create a space perfect for entertaining" keep the focus on the personalized service value.
• •Balance Aspiration with Attainability: While the tone is aspirational, it should remain welcoming. In "About Us" sections and client communications, emphasize the collaborative and guided process to make the high-end service feel accessible and less intimidating.
• •Be Consistent Across Platforms: The professional, expert tone used on the website should be the same as the tone used when replying to a Facebook comment or an Instagram DM. Create a simple style guide for all team members to ensure every communication reflects the core brand voice.

Social Perception

Customers view the company as a provider of high-end, superior-quality products. The brand is perceived as highly professional, trustworthy, and easy to work with. Reviews frequently praise not just the final product but also the courteous and skilled nature of the installation team. Clients feel they are receiving good value, where the investment corresponds to the high caliber of the bespoke furniture and the service received.

Copy Examples

• •Where Craftsmanship Meets Daily Life. This recently completed kitchen in Dublin is a study in timeless design and modern functionality. From the custom-paneled cabinetry to the quartz countertops, every detail was handcrafted in our Meath workshop to create a space that is both beautiful and effortlessly practical. Swipe to see the details. #ManorInteriors #BespokeKitchen #IrishDesign #HandcraftedFurniture #KitchenInspo
• •Your Home, Reimagined. Is your home working for you? At Manor Interiors, we believe in creating spaces that are a perfect reflection of your lifestyle. As a family-run business with over 25 years of experience in bespoke furniture, we transform kitchens, living areas, and bedrooms into functional works of art. Let's start the conversation. Contact us for a complimentary design consultation. Call to Action: Learn More.
• •Intelligent Storage, Impeccable Style. Our bespoke wardrobes are designed to bring harmony and order to your personal space. Engineered for your life and handcrafted for your home, discover the Manor Interiors difference.
• •25 Years of Irish Craftsmanship. Since 1999, Manor Interiors has been a family-run business dedicated to one thing: creating exceptional bespoke furniture from our workshop in Co. Meath. We are proud to combine traditional skills with modern design to serve homes across Ireland. We believe that true quality and a commitment to our craft are the values that build lasting trust with our clients and partners. #IrishBusiness #Craftsmanship #FamilyBusiness
• •A Note of Thanks & A Look at Our Latest Work. Dear [Client Name], we hope you are continuing to enjoy the bespoke space we created for you. At Manor Interiors, our greatest pride comes from seeing our work become a seamless part of our clients' homes. We've been busy in the workshop and wanted to share a few of our recent projects for inspiration. [Link to a gallery]. If you're dreaming of a new project, remember that we're always here to help bring it to life.