Brand Tone

Informative & Educational, Professional & Trustworthy, Caring & Supportive, Accessible & Friendly

Brand Values

• •Health & Wellbeing
• •Quality & Efficacy
• •Expertise & Education
• •Customer Focus & Trust
• •Safety

Best Practices

• •Prioritize Education: Always aim to inform the customer, explaining the benefits and science behind the products in an accessible way. Use the blog as a primary tool for this.
• •Maintain a Supportive and Empathetic Voice: Acknowledge common dental concerns and position the brand as a helpful partner in achieving oral health. Emphasize care and understanding.
• •Leverage Expertise (Dentist & Hygienist Approved): Subtly and ethically reference the professional backing of products or advice to build credibility and trust.
• •Be Clear and Direct: Use straightforward language. While professional, avoid overly technical jargon that might alienate the average consumer. The goal is clarity and understanding.
• •Foster a Sense of Personal Care: Use words like "your smile," "your health," and the brand name "My Enamel" to create a direct and personal connection with the customer, reinforcing that the brand cares about their individual wellbeing.

Social Perception

Positive Customer Feedback, Reliable Source for Oral Care, Community Focused (Local)

Copy Examples

• •Headline: Invest in Your Smile: Expert-Backed Oral Care for Lasting Health. Body: At Mano Emalis, we believe a healthy smile is a happy smile. Discover our curated range of dental products, recommended by hygienists, to protect and enhance your 'emalis' every day.
• •Headline: More Than Just Toothpaste: Your Partners in Oral Wellness. Body: Don't just brush, fortify. Our specialized formulas go beyond basic cleaning to remineralize enamel, soothe sensitivity, and promote overall mouth health. Explore expert articles on our blog to learn more!
• •Headline: Gentle Care, Powerful Results. Because Your Enamel Matters. Body: Worried about enamel wear or sensitivity? Our carefully selected products offer effective solutions without harshness. We're here to help you choose the best care for your unique needs – reach out for a free consultation!
• •Headline: Unlock a Healthier Smile, Naturally. Quality Ingredients You Can Trust. Body: Mano Emalis is committed to providing safe and effective oral care. From remineralizing toothpastes to gentle interdental cleaners, discover products designed for your family's dental wellbeing.
• •Headline: Recommended by Professionals, Loved by You. See What Our Customers Say! Body: Join thousands of satisfied smiles! Our customers rave about the noticeable difference Mano Emalis products make. Read their experiences and find your perfect oral care routine today.