Brand Tone

Elegant, Feminine, Approachable, Passionate, Proudly Spanish, Celebratory & Joyful

Brand Values

• •Quality Craftsmanship
• •Exclusivity & Originality
• •Customer Satisfaction & Personalized Experience
• •Affordability within Quality
• •National Pride
• •Passion for Fashion

Best Practices

• •Embrace Elegant Language: Use sophisticated yet accessible vocabulary. Words like "exquisite," "radiant," "timeless," and "captivating" can reinforce the elegant tone.
• •Highlight Spanish Heritage Subtly: Weave in phrases like "Crafted in the heart of Spain," "Spanish artistry," or "Mediterranean charm" to reinforce the "Made in Spain" value without overdoing it.
• •Focus on the Occasion & Emotion: Connect the dresses to the joy, celebration, and confidence women feel during special events. Use evocative language that paints a picture of these moments.
• •Maintain a Warm and Approachable Voice: Even with elegance, ensure the tone feels welcoming. Phrases like "We're here to help you find your perfect dress" or sharing the founders' passion can create a connection.
• •Consistency Across Platforms: Ensure the elegant, feminine, and celebratory tone is reflected in website copy, social media captions, product descriptions, and any customer communications. Regularly review content to ensure alignment.

Social Perception

The brand appears to be perceived as a go-to option for elegant and feminine special occasion wear in Spain. Mentions in fashion-related articles like HOLA.com suggest a positive reputation within its niche. The emphasis on "Made in Spain" likely resonates well with a segment of the market that values local production and quality. The founders' story adds a personal and relatable touch.

Copy Examples

• •Headline: Illuminate Your Next Celebration. Body: Discover Mannit: Where timeless Spanish elegance meets contemporary design. Find the dress that speaks your joy. #MannitWoman #PerfectGuest
• •Headline: Crafted in Spain, Designed for You. Body: Each Mannit piece is a testament to quality and passion, created to make your special moments unforgettable. Feel the difference of true Spanish craftsmanship. #MadeWithLoveInSpain #ElegantEvents
• •Headline: Be the Celebration. Body: With Mannit's exclusive prints and flattering silhouettes, you're not just attending the event, you *are* the event. Embrace your inner radiance. #FiestaFashion #MannitStyle
• •Headline: Your Unforgettable Moments, Dressed by Mannit. Body: From weddings to garden parties, find the unique design that makes you feel confident and exquisitely feminine. Explore our new collection. #SpecialOccasionDress #SpanishDesign
• •Headline: The Essence of Elegance. The Spirit of Spain. Body: Mannit offers more than just dresses; we offer a piece of Spanish artistry designed to make you shine. Visit us in Madrid or online. #InvitadaIdeal #MannitExperience