Brand Tone

Sophisticated & Elegant, Empowering & Confident, Conscious & Ethical, Creative & Contemporary, Approachable Luxury

Brand Values

• •Ethical Production
• •Sustainability
• •Quality Craftsmanship
• •Female Empowerment & Inclusivity
• •Creativity & Innovation
• •Integrity & Transparency
• •Family & Unity

Best Practices

• •Emphasize Ethical & Sustainable Angles Authentically: Weave in messaging about ethical production, sustainable materials, and conscious choices naturally, rather than as an afterthought. Back up claims with transparency where possible.
• •Use Empowering and Inclusive Language: Craft copy that makes the customer feel confident, celebrated, and seen. Highlight the "designed by women, for women" aspect and the goal of igniting joy and confidence.
• •Highlight Quality and Craftsmanship: Use descriptive words that convey the luxurious feel of the fabrics, the attention to detail, and the longevity of the pieces. Words like "meticulous," "luxurious," "innovative," and "impeccable tailoring" align well.
• •Maintain a Sophisticated yet Approachable Voice: While the brand is high-end, the communication should still feel warm and inviting. Avoid overly technical jargon and aim for clarity and elegance in expression.
• •Showcase a Creative & Contemporary Edge: Reflect the brand's innovative design spirit and artistic collaborations in the copy. Use fresh language and connect with current conversations in fashion, especially around sustainability and mindful consumption.

Social Perception

MANNING CARTELL is generally perceived as a reputable Australian designer brand known for its stylish, high-quality, and ethically-conscious clothing. Customers appreciate the unique designs, luxurious feel of the fabrics, and the brand's commitment to Australian-made products. They are seen as a go-to brand for special occasion dressing and investment pieces. The brand has a strong following and is often praised for its elegant and modern aesthetic.

Copy Examples

• •Ignite the evening. Our latest collection empowers you to make unforgettable memories in designs crafted with passion and integrity. Discover consciously created elegance. #ManningCartell #EthicalFashion #AustralianDesigner #EmpoweredElegance
• •Considered. Contemporary. Conscious. Introducing 'New Bloom' – luxurious, ethically crafted pieces designed in Australia to celebrate your individuality and our commitment to a gentler footprint. Explore the collection. #SustainableStyle #MadeInAustralia #ManningCartell
• •Crafted for You, Kind to Our World: Discover What's New at MANNING CARTELL (Body Snippet): Step into a world where luxurious design meets mindful creation. Our newest arrivals are a testament to our dedication to ethical practices and empowering the modern woman. Designed by women, for women, right here in Australia.
• •Your next celebration deserves a touch of MANNING CARTELL. Experience the art of Australian design with pieces that are as unique and confident as you are. Ethically made, beautifully designed. Find your perfect occasion look. #EventWear #LuxuryFashion #AustralianMade #ConsciousLuxury
• •From sunlit brunch to city lights ✨ Our [Dress Name] is all about effortless elegance and conscious choices. How would you style yours? #ManningCartell #VersatileStyle #SustainableFashion #DressChallenge #AustralianFashion #[TikTokFashionHashtags]