Brand Tone

passionate, youthful, and community-focused

Brand Values

• •Creativity
• •Quality
• •Spirit
• •Innovation
• •Authenticity

Best Practices

• •Emphasize "The Family": Consistently use inclusive and community-oriented language like "family," "community," and "we" to reinforce the brand's core identity.
• •Tell the Story: Weave the brand's origin story and its foundation in passion, creativity, and friendship into product descriptions and social media content.
• •Highlight "Made in Romania": Regularly mention the local and high-quality production of the garments to appeal to customers who value craftsmanship and national products.
• •Inspire Individuality: Use empowering and encouraging language that prompts customers to be bold, authentic, and creative with their style choices.
• •Maintain a Youthful & Energetic Voice: Keep the tone passionate, fresh, and aligned with the latest trends in streetwear culture to resonate with the target audience.

Social Perception

The brand aims to be perceived as more than just a clothing retailer. They are building a community, or a "family," as they call it. They encourage open communication and aim to create long-lasting, authentic relationships with their customers. Their commitment to personalized assistance and inspiring confidence suggests they want to be seen as a supportive and engaging brand that helps customers explore their individuality through bold fashion choices.

Copy Examples

• •More than just a tee, it's a statement. The 'DARE TO BE WILD' oversized tee is for those who write their own rules. Crafted in Romania from premium cotton for a feel that's as authentic as you are. #MANNIC #DareToBeWild #RomanianStreetwear
• •Tired of the same old trends? So were we. MANNIC was born from a passion to create something different, something real. Join the MANNIC family and discover streetwear that lets you be you. Shop our new collection now. #MANNICFamily #StreetwearRevolution
• •INSPIRED BY ART, MADE FOR THE STREETS. Our new collection is a celebration of creativity and self-expression. Discover innovative designs and premium quality, all made with passion in Romania. #MANNIC #InnovationInFashion
• •One hoodie, endless stories. How do you wear your MANNIC? Show us your style! #MANNICStyle #ExpressYourself #OversizedHoodie
• •Welcome to the Family! We're not just a brand, we're a community of creators and innovators. As part of the MANNIC family, you'll get exclusive access to new drops, special offers, and a look behind the scenes. Thanks for joining us on this journey. #WeAreMANNIC