Brand Tone

elegant, feminine, and inspired. contemporary and minimalist

Brand Values

• •Quality Craftsmanship
• •Femininity and Self-Expression
• •Authenticity and Tradition
• •Minimalism and Timelessness
• •Accessibility/Fair Pricing
• •Nature-Inspired Designs

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, feminine, inspired, minimalist) and provide examples of "do's and don'ts" for writers.
• •Focus on "Her": Consistently use language that speaks directly to your target audience (women), understanding their aspirations and how jewelry makes them feel (e.g., confident, beautiful, expressive).
• •Highlight Craftsmanship and Story: Weave in the narrative of handcrafted quality, the origin of the silver, and the inspiration behind the designs in product descriptions and social media posts.
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and emotions, describing the feel, look, and the confidence the jewelry inspires (e.g., "luster," "sparkle," "timeless," "effortless beauty").
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetics of your website and social media imagery. Elegant and minimalist visuals should be paired with refined and inspiring text.

Social Perception

Positive Recognition for Design and Quality. Appreciation for Traditional Craftsmanship. Good for Gifting. Customer Service & Trust Concerns (Mixed). Online Presence

Copy Examples

• •Adorn yourself with the whispers of tradition and the sparkle of today. Our handcrafted silver pieces are more than jewelry; they're a celebration of you.
• •Discover the art of everyday elegance. Mannash brings you timeless 92.5 silver jewelry, designed to reflect your unique spirit and grace.
• •Inspired by the myriad facets of a woman, each Mannash creation is a testament to her strength, beauty, and individuality. Wear your story.
• •From the hands of master artisans to yours – experience the delicate fusion of heritage craftsmanship and contemporary design. Shine with Mannash.
• •Let your jewelry be as expressive as you are. Explore our collection of minimalist yet statement silver pieces, perfect for every moment and every mood.