Brand Tone

Artisanal and Passionate, Coastal and Evocative, Sophisticated yet Approachable, Authentically Australian, Innovative and Curious

Brand Values

• •Quality and Craftsmanship
• •Connection to Place (Terroir)
• •Sustainability
• •Innovation
• •Authenticity
• •Experience and Community

Best Practices

• •Embrace Sensory Language: Use vivid descriptions that evoke the sights, sounds, smells, and tastes of the coast and the botanicals (e.g., "fresh citrus nose," "gentle peppery notes," "sea air notes"). This aligns with their evocative and coastal tone.
• •Highlight Australian Provenance: Consistently mention "Australian," "Manly," "Sydney's Northern Beaches," and specific native/marine botanicals. This reinforces authenticity and connection to place.
• •Balance Sophistication with Approachability: While a premium brand, ensure the language remains inviting and not overly technical or exclusive. Share the "carefree beach life" aspect alongside the "urban sophistication."
• •Weave in Sustainability Naturally: Mention "sustainably foraged" or "sustainably sourced" where relevant, integrating it as a core part of the quality story rather than a standalone claim.
• •Tell the Story of Craft and Innovation: Share details about the artisanal process ("hand-bottled," "copper pot still") and the innovative spirit ("experimenting with new flavours," "unique production process"). This reinforces their values of quality craftsmanship and innovation.

Social Perception

Premium Quality, Unique and Distinctive Flavors, Authentically Australian Craft, Beautiful Branding and Packaging, Associated with Coastal Lifestyle, Innovative

Copy Examples

• •Headline: Manly Spirits: Taste the Australian Coast. Body: Every drop of our award-winning gin is a tribute to the vibrant Manly shoreline. Crafted with sustainably foraged sea botanicals and native Australian ingredients, it’s more than a spirit – it’s an experience. Discover the essence of coastal sophistication.
• •Social Media Post (with image of Coastal Citrus Gin & Tonic by the beach): Sun-kissed afternoons and the taste of the coast. Our Coastal Citrus Gin, bursting with lemon aspen and fresh coriander leaf, is your perfect partner for those carefree beach moments. Crafted with passion, inspired by Manly’s shores. #ManlySpirits #CoastalCraft #AustralianGin #BeachLifeSophistication
• •Product Description (Lilly Pilly Pink Gin): Experience the delicate allure of our Lilly Pilly Pink Gin. Inspired by the native berries of the Australian coast, this gin offers a blush of fruit-forward notes, perfectly balanced with classic juniper. Artisanally distilled for a smooth, sophisticated sip that’s authentically Manly. Not too sweet, just beautifully crafted.
• •Website "Our Story" Snippet: It began with a passion for the Australian coast and a dream to bottle its unique spirit. At Manly Spirits Co., we combine time-honoured artisanal methods with innovative techniques, sustainably sourcing the finest local marine and native botanicals. We’re capturing the harmony of carefree beach life and urban sophistication, one meticulously crafted batch at a time.
• •Email Subject Line: An Invitation: Discover the Craft Behind Manly Spirits. Body Snippet: Go behind the scenes at our Manly distillery. See how we transform hand-foraged botanicals into our signature spirits and uncover the passion that drives our craft. Book your tasting experience today and sip the spirit of the Australian coast.