Brand Tone

humorous, irreverent, bold, and provocative

Brand Values

• •Humor and Fun
• •Boldness and Confidence
• •Nostalgia/Pop Culture Connection
• •Unconventionality

Best Practices

• •Embrace the Humor: Always lean into the comedic, outrageous nature of the product. Use playful language, puns (if appropriate for the Borat-style humor), and don't take the product too seriously.
• •Be Bold and Unapologetic: The mankini is not for the faint of heart, and the copy should reflect that. Use confident and direct language that matches the wearer's audacity.
• •Reference Pop Culture (Specifically Borat): Continue to tie the product to its origins with the Borat character, using catchphrases or a similar style of irreverence where it fits naturally.
• •Focus on the Reaction/Experience: Highlight the social impact of wearing a mankini – the laughter, the attention, the memorable moments it creates.
• •Keep it Simple and Direct: The product is visually striking and its purpose is clear (humor, shock value). The copy doesn't need to be overly elaborate; it should be as direct and attention-grabbing as the mankini itself.

Social Perception

The mankini, and by extension mankini.com, is widely perceived as a novelty item intended for humorous occasions rather than regular swimwear. It's associated with stag parties, costume events, dares, and generating a reaction. While some reviews mention "sexy," the overwhelming perception is tied to its comedic and shock value. There's an understanding that wearing a mankini is a deliberate act of playful exhibitionism or a joke.

Copy Examples

• •Headline: Steal the Show. And Possibly Your Dignity. The Original Borat Mankini from mankini.com. Body: Ready to make an unforgettable entrance (and exit)? Our officially licensed Borat Mankini is your one-way ticket to legendary status. Warning: May cause uncontrollable laughter and questionable tan lines. Very nice!
• •Headline: Beach Body Ready? Who Cares! mankini.com Has You Covered (Barely). Body: Forget the crunches. Embrace the chaos. The Borat Mankini: because life’s too short for boring swimwear. Available in 'look-at-me' lime green and other daring shades.
• •Headline: The Ultimate Gag Gift. Or Your New Sunday Best. We Don't Judge. - mankini.com Body: Searching for that perfect something for the person who has everything (except shame)? Look no further. The Borat Mankini: guaranteed to be the most talked-about present.
• •Headline: Dare to Wear It? mankini.com - Officially Licensed Outrageousness. Body: For stag dos, pool parties, or just terrifying the neighbors. This isn't just a swimsuit; it's a statement. A very loud, very green (or your color of choice!) statement.
• •Headline: High Five! Get Your Borat On with mankini.com. Body: Channel your inner Kazakh reporter and prepare for glory. Our mankinis are the real deal – accept no imitations for your moment in the (minimal) spotlight.