Brand Tone

Empathetic, inspiring, and knowledgeable, communicating with a supportive and understanding voice to empower the audience through accessible and practical language.

Brand Values

• •Holistic Well-being
• •Empowerment and Self-Help
• •Author-Centric Approach
• •Quality and Trust
• •Sustainability and Responsibility

Best Practices

• •Lead with empathy, understanding the reader's challenges and aspirations to build connection.
• •Focus on the "how-to" benefit, clearly communicating what the reader will be able to do or understand.
• •Maintain an uplifting and hopeful tone, even when addressing difficult subjects, emphasizing positive change.
• •Amplify the author's voice, leveraging their expertise and personal stories to transfer unique wisdom.
• •Use "you-centric" language to address the reader directly, making the copy feel like a personal conversation.

Social Perception

Perceived as a reputable and specialized publisher in alternative health, spirituality, and self-help, providing practical help, new perspectives, and comfort. Seen as a reliable source for personal and health guidance.

Copy Examples

• •Feeling overwhelmed? You're not alone. In our fast-paced world, stress can feel inevitable. But what if you held the key to finding calm within the chaos? Our new book, "The Stillness Within," offers practical, five-minute exercises to help you reconnect with your center, no matter how hectic your day gets. Discover how to turn stress into strength. #StressManagement #Mindfulness #SelfCare #NewBook
• •Your body is speaking. Are you listening? Explore the deep connection between what you eat and how you feel. Our guide, "Nourish to Flourish," helps you understand the signals your body is sending and provides simple, delicious recipes to support your journey to vibrant health. Eat with intention, live with joy.
• •The Courage to Heal: An Interview with [Author's Name]. Join us for a heartfelt conversation with [Author's Name], as they share the personal journey that inspired their bestselling book, "[Book Title]." Learn about their path to overcoming adversity and discover the powerful message of hope and healing they have for every reader.
• •Books to Inspire Your Next Step. Hello [Name], every journey of growth begins with a single step. To help you on your path, we're offering a 20% discount on our most-loved books on personal development and spiritual well-being. Find a story that speaks to you and broaden your horizons. [Link to Shop]
• •Mankau Verlag: Books that Broaden Your Horizons. For over 20 years, we've been publishing books that guide, support, and inspire. From holistic health to the art of living, our authors are experts dedicated to helping you unlock your full potential. Discover your next favorite book today. #HolisticHealth #SpiritualGrowth #SelfHelpBooks