Brand Tone

Friendly, Approachable, Community-Oriented, Service-Focused, Helpful, Informative, Promotional but not Aggressive

Brand Values

• •Customer Service
• •Local Community
• •Family Business
• •Quality and Practicality
• •Creating Comfort/Homeliness

Best Practices

• •Always Start with a Warm Welcome: Use friendly greetings like "Hi there!", "Hello [Town Name]!", or "Welcome!" to maintain approachability. Phrases like "Thanks for stopping by" also work well.
• •Emphasize "Local" and "Community": Regularly reference Manjimup, the Southern Forests region, or local landmarks/events to reinforce the brand's connection to the community. Use terms like "your local store."
• •Highlight Personalized Service and Helpfulness: Frame product descriptions and service information around how it helps the customer. Use phrases like "we're here to help," "ask us about," "free gift wrapping," and "personalized service."
• •Keep it Genuine and Down-to-Earth: Avoid overly corporate or formal language. A conversational, family-friendly tone aligns with their "family-owned" identity.
• •Focus on Home Comfort and Lifestyle: Connect products to the feeling of creating a comfortable, beautiful home. Use aspirational yet relatable language that speaks to the joy of "homemaking." Words like "cozy," "comfort," "sanctuary," and "style" can be effective.

Social Perception

Local Go-To for Homewares, Community-Involved, Friendly Local Business

Copy Examples

• •Facebook Post (New Product): "Hello Manjimup! 👋 Pop in and say G'day! We've just unpacked a gorgeous new range of [Product Name] – perfect for adding a touch of Southern Forest charm to your home. Come see for yourself at [Your Address], we're here to help you find the perfect piece! #ManjimupHomemakers #NewCollection #ShopLocalWA"
• •Instagram Caption (Lifestyle): "Creating your cozy corner just got easier! ✨ From plush throws to the perfect reading chair, we believe every home in beautiful Manjimup deserves to be a sanctuary. What's your favourite way to make your space feel like home? Share your ideas below! #HomeSweetHomeManjimup #SupportLocal #InteriorsWA"
• •Website Banner (Seasonal Sale): "Warm up your Winter! ❄️ Our Winter Warmers sale is on now at Manjimup Homemakers. Snuggle up with great deals on bedding, heaters, and cozy accessories. Your local family store, helping you make home comfy. [Link to Sale Page] #ManjimupSale #HomeComforts"
• •Local Newspaper Ad: "Your Home, Your Style, Your Local Store. Manjimup Homemakers – proud to be your family-owned source for quality furniture, mattresses, and beautiful homewares right here in the heart of the Southern Forests. Friendly service and advice guaranteed! Visit us on Giblett Street. #ManjimupProud"
• •Email Newsletter Snippet (Customer Service Focus): "Need a hand choosing the right mattress or planning your living room layout? Our friendly team at Manjimup Homemakers is always ready with personalized advice. Because helping you create a home you love is what we do best! Feel free to visit or give us a call. [Link to Contact Us]"