Brand Tone

Sophisticated & Aspirational

Brand Values

• •Craftsmanship & Artistry
• •Tradition Meets Modernity
• •Affordable Luxury

Best Practices

• •Emphasize "Affordable Luxury": Consistently use vocabulary that balances elegance with accessibility. Words like "sophisticated," "artistry," and "masterpiece" should be paired with messages about value and accessibility to reinforce this core promise.
• •Tell the Craftsmanship Story: Go beyond just describing the product. Infuse copy with details about the "meticulous craftsmanship," "subtle embroidery," and the "labour of love" to build a narrative of quality and artistry.
• •Maintain a Sophisticated Voice: Avoid overly casual slang or trendy jargon. The tone should always be polished, elegant, and respectful, reflecting the refined aesthetic of the clothing.
• •Balance Tradition and Modernity: Explicitly mention the fusion of "Indian-contemporary" styles. Use phrases that speak to both heritage ("vintage artistry") and forward-thinking design ("modern, captivating aesthetic") to attract the target audience.
• •Be Visually Descriptive: Since fashion is a visual medium, the copy should paint a picture. Use evocative adjectives to describe fabrics, fits, and details, complementing the high-quality imagery and helping the customer imagine wearing the pieces.

Social Perception

Primarily controlled by the brand itself, perceived as a high-end, boutique fashion label due to its curated online presence, and currently in an emerging phase.

Copy Examples

• •Headline: The Art of Elegance, Reimagined. Body: Discover the new collection from Manjiman, where timeless tradition is woven into every modern silhouette. Each piece is a testament to meticulous craftsmanship, designed for the woman who wears her story with grace. Shop the collection now.
• •Body: Draped in sophistication. Our [Product Name] co-ord set features delicate embroidery and a flow that feels like poetry in motion. It’s not just an outfit; it’s a feeling. Tap to explore the details. #Manjiman #IndianContemporary #AffordableLuxury
• •Headline: Experience Affordable Luxury. Body: Why choose between quality and price? Manjiman brings you homegrown, contemporary Indian fashion that celebrates exquisite detail without the extravagant cost. Find your new favorite piece today and enjoy 15% off your first order.
• •Subject: Timeless Style, Now on Sale. Body: An artist's touch, a modern aesthetic, and a price that delights. The Manjiman Summer Sale is here. Elevate your wardrobe with pieces that are crafted with a passion for detail. Limited stock available—secure your masterpiece before it's gone.
• •Bio: Manjiman: A homegrown Indian-contemporary label. We believe in affordable luxury, where vintage artistry and modern design unite. Every stitch tells a story. #Manjiman