Brand Tone

inspirational, welcoming, educational, positive, empowering

Brand Values

• •Holistic Wellness
• •Natural and Effective Ingredients
• •Cruelty-Free and Ethical Practices
• •Sustainability
• •Cultural Heritage and Tradition
• •Inclusivity and Empowerment

Best Practices

• •Lead with 'Glow': Consistently use words like 'glow,' 'radiant,' 'luminous,' and 'vibrant' to describe the end result of using the products. This reinforces the primary brand promise seen in slogans like 'Stay in the Glow!'
• •Connect to Heritage: Briefly mention the inspiration from 'East African traditions' or 'ancestral wisdom' in product stories and brand messaging. This strengthens the brand's unique selling proposition and adds depth to the narrative.
• •Emphasize the Ritual, Not Just the Routine: Frame the use of products as a 'ritual,' an 'experience,' or an act of 'self-care' rather than just a 'routine.' This elevates the product from a simple commodity to a tool for holistic wellness.
• •Use Welcoming and Empowering Language: Employ an inclusive and encouraging tone. Use phrases like 'your journey,' 'embrace your beauty,' and 'partners in wellness' to make the customer feel supported and understood.
• •Always Highlight Core Values: Ensure that key values—natural, effective, cruelty-free, and sustainable—are seamlessly integrated into copy, whether it's in a product description, a social media post, or an email. This repetition builds trust and brand recognition.

Social Perception

Highly positive, customers praise product quality, effectiveness, fast delivery, and attention to detail in packaging. The brand fosters a strong community through active engagement and is perceived as trustworthy and efficient, despite its individual foundation.

Copy Examples

• •More than a moisturizer, it's a ritual. Our Sweet Almond Body Butter melts into your skin, delivering deep, velvety hydration rooted in ancestral wisdom. Transform your daily routine into an act of self-love. Tap to shop the glow. #ManjeriSkincare #BodyCare #GlowRoutine #NaturalSkincare #SelfCare
• •✨ Your Weekly Glow-Up: Secrets from East Africa - Hey [Name], we believe radiant skin is a reflection of overall wellness. This week, we're sharing the traditional secret behind our Grapefruit Body Scrub and how its natural exfoliants can unveil your brightest skin yet. Ready to glow?
• •Your Journey to Radiant Skin Starts Here. For a limited time, embrace the full Manjeri ritual and enjoy 20% off our complete Body Care Sets. Clean, effective, and inspired by tradition.
• •Ditch the chemicals. Discover the Glow. Tired of skincare that doesn't deliver? Manjeri Skincare uses the finest natural and organic ingredients to create body care that truly nourishes. Our products are vegan, cruelty-free, and inspired by timeless wellness traditions. Experience the difference. Shop now for a free gift on orders over $75!
• •The glow-up is real. That Manjeri glow hits different every time ✨ #skincaretransformation #bodyoil #glowingskin #crueltyfreebeauty #manjeriskincare