Brand Tone

Friendly and Welcoming, Knowledgeable and Passionate, Community-Oriented and Inclusive, Creative and Inspiring, Artisanal and Quality-Conscious, Contemporary and Mindful

Brand Values

• •Quality & Craftsmanship
• •Eco-Consciousness & Sustainability
• •Community & Connection
• •Creativity & Personalization
• •Customer Experience
• •Support for Artisans & Ethical Sourcing

Best Practices

• •Emphasize "Experience" and "Creation": Whether talking about candles or classes, frame it as an opportunity for customers to experience joy, creativity, and connection. Use words like "craft," "discover," "unleash," "gather," and "share."
• •Highlight Eco-Credentials Naturally: Weave in the eco-friendly aspects (soy wax, vegan, phthalate-free, clean burn) as inherent benefits that reflect care and quality, rather than just a list of features. This reinforces the "mindful" aspect of the brand.
• •Maintain a Warm, Inclusive, and Approachable Voice: Use contractions, friendly questions, and enthusiastic language. When referring to staff, use terms like "friendly chandlers" or "passionate instructors." Ensure the language feels welcoming to everyone.
• •Connect to Community and Local Roots: Regularly mention the Cincinnati location, the support for local artisans, and the community aspect of the workshops. This builds local pride and a sense of belonging.
• •Focus on Sensory Details and Storytelling: Describe the scents and the ambiance of the shop or a workshop. Hint at the inspiration behind the brand (e.g., Northern Michigan) to add depth and a narrative element. Use evocative language that appeals to the senses.

Social Perception

Positive Reputation, Unique & Memorable Experience, High-Quality Products, Friendly & Helpful Staff, Charming Local Gem, A Go-To for Gifts & Group Activities

Copy Examples

• •Gather your crew and ignite your creativity! ✨ Our candle-making workshops are more than just a class – they're a chance to laugh, connect, and craft something uniquely yours. Choose from over 100 pure-smelling, eco-friendly scents and pour a little joy into your day. Book your spot via the link in bio! #ManitouCandleCo #CincinnatiWorkshops #HandPouredHappiness #DIYCandles #SupportLocalCincy
• •Meet your new fall obsession: No. 006 - Apple Maple Bourbon. Hand-poured with love in our Cincinnati studio, this small-batch soy candle blends crisp apple, rich maple, and smooth bourbon for a scent that’s pure comfort. Made with 100% American soy wax and a clean-burning cotton wick, it’s a cozy, eco-friendly indulgence. Bring the warmth of Northern Michigan (our inspiration!) into your home. #SoyCandles #EcoFriendlyHome #ArtisanMade #CincinnatiSmallBusiness #ScentedBliss
• •Looking for a unique Cincinnati experience? ✨ Unleash your inner chandler at Manitou Candle Co.! Our friendly instructors will guide you through creating two of your own custom-scented soy candles. Perfect for date nights, team outings, or just because! We provide all you need (plus good vibes!). Learn more & sign up: [Link to workshop page] #CincinnatiEvents #CandleMakingClass #CreativeOutlet #SupportSmallBizCincy #ManitouMoments
• •More to explore at Manitou! Beyond our beloved hand-poured candles, discover our latest collection of mindfully curated goods. From stunning jewelry by local artisans to eco-conscious home décor, every piece tells a story and supports a dream. Stop by our shop in the historic Old Bank Building and find something special that reflects your values. [Link to New Arrivals] #ShopLocalCincinnati #EthicalGifts #ArtisanGoods #CommunityLove #ManitouFinds
• •Crafting moments of calm, one hand-poured candle at a time. 🌿 Our contemporary perspective meets eco-friendly practices with 100% soy wax, essential oil-infused fragrances, and a love for simple, beautiful things. Discover your signature scent or create it in our Cincinnati workshop. Inspired by nature, made for you. #ManitouCandleCo #SoyWaxCandles #MinimalistHome #CleanBurning #HandcraftedLuxury #NorthernMichiganInspired