Brand Tone

Authentic & Proud, Respectful & Appreciative, Community-Oriented & Empowering, Warm & Welcoming, Quality-Conscious & Enduring

Brand Values

• •Indigenous Empowerment & Economic Reconciliation
• •Authenticity & Cultural Preservation
• •Community & Collaboration
• •Storytelling & Education
• •Quality & Craftsmanship
• •Social & Environmental Responsibility
• •Cultural Appreciation (vs. Appropriation)

Best Practices

• •Prioritize Storytelling: Weave narratives about Indigenous heritage, artists, community impact, and the inspiration behind designs into all communications.
• •Use Authentic & Respectful Language: Always speak about Indigenous culture and peoples with deep respect, acknowledging the source of traditions and designs. Emphasize cultural appreciation.
• •Highlight Community & Impact: Consistently communicate the brand's social mission and how purchases contribute to Indigenous communities and artists. Refer to specific initiatives like the Storyboot School and Indigenous Market.
• •Maintain a Warm & Inclusive Voice: Invite customers to be part of the Manitobah journey, fostering a sense of connection and shared values.
• •Emphasize Quality & Heritage: Balance the cultural significance with the tangible benefits of quality materials, craftsmanship, and the enduring nature of the footwear, connecting modern functionality with ancestral wisdom.

Social Perception

Positive Perception for Authenticity and Mission, Appreciation for Quality and Design, Concerns about Sourcing and Price/Value, Mixed Reviews on Comfort/Fit for Some Styles, Brand as a Social Enterprise, Growing Brand Recognition

Copy Examples

• •Headline: Step Into Tradition. Walk Forward With Us. Body: Each pair of Manitobah mukluks and moccasins carries the legacy of Indigenous craftsmanship, designed for the modern world while honoring millennia of tradition. Discover authentic artistry and support Indigenous communities with every step. #WalkWithManitobah
• •Headline: More Than Footwear. It's a Story. Body: From the hands of Indigenous artists to you. Our Storyboot Project ensures traditional skills are passed down, empowering creators and sharing their unique visions with the world. Wear a piece of living history. #IndigenousDesigned #CulturalHeritage
• •Headline: Rooted in Culture. Crafted for Comfort. Body: Experience the warmth and resilience of our ancestors. Manitobah footwear blends natural materials and time-honored designs with the quality you need for today's journeys. Feel the connection. #AuthenticallyIndigenous #MadeForLife
• •Headline: Our Commitment: Every Pair Makes an Impact. Body: As an Indigenous-owned B Corp, our promise goes beyond beautiful footwear. We're dedicated to economic empowerment, cultural preservation, and sharing our success with Indigenous communities. Join us in making a difference. #SocialImpact #BCorp
• •Headline: Celebrate Indigenous Artistry. Wear it Proudly. Body: When you choose Manitobah, you're choosing cultural appreciation. You're directly supporting Indigenous artists and their families, helping to keep traditions vibrant and thriving. Thank you for walking with us. #SupportIndigenousArtists #ManitobahProud