Brand Tone

Passionate & Obsessed, Enthusiastic & Energetic, Friendly & Approachable, Confident & Proud (bordering on a playful swagger), Humorous & Witty, Authentic & Transparent, Artisanal & Quality-Focused

Brand Values

• •Uncompromising Quality & Craftsmanship
• •Superior Taste & Flavour Experience
• •Natural & Simple Ingredients
• •Sustainability & Ethical Sourcing
• •Transparency & Authenticity
• •Community & Relationships
• •Passion & Joy
• •Challenger Spirit

Best Practices

• •Embrace Passionate Language: Use vivid, enthusiastic words that convey a genuine love for the product and its quality. Don't be afraid to sound excited.
• •Tell Your Story Authentically: Weave in elements of the ManiLife origin story, the single-estate sourcing, and the small-batch craft. Authenticity builds trust and connection.
• •Focus on Flavour & Sensory Experience: Describe the taste, texture, and aroma in a way that makes mouths water. Use descriptive adjectives that appeal to the senses.
• •Maintain a Confident (but not arrogant) Voice: Be proud of the product's quality and taste. Highlight awards and positive reviews where appropriate, but keep it grounded with a touch of humor or relatability.
• •Keep it Real & Slightly Playful: Inject personality and a bit of wit. Avoid overly corporate or bland language. Acknowledge the "happy accidents" and the journey – it makes the brand more human and engaging.

Social Perception

Exceptionally Tasty, Premium Quality, Loved for Texture, Natural and Ethical Appeal, Strong Brand Loyalty, Innovative, Engaging Brand

Copy Examples

• •Headline: Stop Searching. You've Found Peanut Butter Perfection. Body: We get it. You’re a flavour chaser. Someone who knows life’s too short for blah. That’s why we craft ManiLife. Single-estate Argentinian peanuts, deep-roasted with an artisan’s touch, and blended in small batches until it’s so creamy, it’s basically a love language. Taste the obsession.
• •Social Media Post (Image: Drippy spoonful of Deep Roast Crunchy): Caption: Warning: May lead to an inability to ever eat 'normal' peanut butter again. Our Deep Roast Crunchy isn't just peanut butter; it's a happy accident turned cult classic. Intensely nutty, ridiculously crunchy, and 100% palm oil-free (because awesome doesn't need additives). Who's ready for a spoonful of intense? #ManiLife #DeepRoast #PeanutButterObsessed #NoPalmOil #FlavourPacked
• •Product Description (Original Roast Smooth): Meet the O.G. The one that started our beautiful obsession. ManiLife Original Roast Smooth is a creamy, dreamy jar of pure peanut joy. We take the finest hi-oleic peanuts from our mates at a family farm in Argentina, roast them just so (not too much, not too little), and blend them small-batch style for a texture that’ll make you swoon. It’s naturally sweet, utterly delicious, and proof that simple can be spectacular.
• •Email Subject Line: Your Spoons Are About To Get Seriously Happy. Email Body Snippet: Forget everything you thought you knew about peanut butter. At ManiLife, we're on a mission to make your tastebuds sing. It starts with the best peanuts on the planet (seriously, we found them in Argentina) and ends with a jar of pure, unadulterated deliciousness. No palm oil, no shortcuts, just passion. Ready to upgrade your toast/smoothie/life?
• •About Us Snippet (Website): It all began with a happy accident and a tonne of peanuts in a bedroom. Today, ManiLife is still driven by that same slightly-obsessive passion: to make the tastiest peanut butter on the planet. We source from a single family farm, roast with love, and blend in small batches because, frankly, mass-produced just isn’t our jam (or butter). We’re a bit nuts, but we think you’ll taste the difference.