Brand Tone

Emotional & Sentimental, Service-Oriented & Convenient, Celebratory, Accessible/Affordable (Potentially)

Brand Values

• •Connecting People: Helping customers express sentiments and connect with loved ones.
• •Reliability (Aspirational): Aiming for prompt and accurate delivery, being available 24/7. (Though customer feedback suggests inconsistencies in achieving this).
• •Quality & Value: Stated dedication to "high-quality, selective products that provide excellent value."
• •Customer Expression: Empowering customers to "give voice to their heartfelt feelings."
• •Nationwide Reach (Implied): Mention of a nationwide network and delivery to various parts of the Philippines.

Best Practices

• •Develop a Clear Brand Voice Guide: Document the desired tone (e.g., "warm, reliable, empathetic"), key messaging points, "words we use," and "words we avoid." Share this with anyone creating content.
• •Focus on "Emotional Delivery": Since the core business is delivering emotions, the copy should always reflect this. Use words that evoke feelings of love, care, celebration, and comfort. Highlight the *impact* of receiving flowers.
• •Prioritize Clarity and Trust (Especially Given Past Issues): While being emotional, ensure copy is also clear, direct, and builds confidence. Clearly state delivery promises (and ensure they can be met). Be transparent about substitution policies if necessary. Use phrases that reassure the customer of reliability.
• •Emphasize Solutions and Connection: Frame the service as a solution to the customer's need to connect and express feelings, especially over distances. Highlight the ease of use and the joy it brings to both sender and recipient.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media posts, email marketing, and even customer service responses is aligned. A customer should feel they are interacting with the same brand regardless of the channel. Regularly audit content to check for consistency.

Social Perception

The brand aspires to be seen as a reliable and heartfelt messenger of emotions but struggles with consistent execution, leading to a perception that includes both satisfaction and significant frustration among different customers.

Copy Examples

• •Headline: Bridging Miles with Blooms: Send Your Heartfelt Wishes Across the Philippines. Body: Distance can't dim true affection. With Flowers Express PH, your love and thoughts arrive fresh and beautiful, right when it matters. Choose from our stunning arrangements and let us deliver your smile today. #FlowersExpressLove #ManilaBloomsDelivered
• •Headline: For Every "I Miss You," "Happy Birthday," & "Thinking of You": We're Your Messengers. Body: Life’s moments are precious. Whether it's a grand celebration or a simple gesture of care, our curated bouquets and swift, dependable delivery ensure your feelings are perfectly expressed. Order online with ease. #PhilippineFlorist #SayItWithFlowers
• •Headline: Moments Made Memorable. Flowers Delivered with Care, Guaranteed. Body: From vibrant birthday bouquets to elegant anniversary arrangements and comforting sympathy flowers, we handle each order with the utmost care. Trust Flowers Express PH for timely, beautiful deliveries that speak volumes. #ManilaFlowerDelivery #SpecialOccasionsPH
• •Headline: Don't Let a Special Day Slip By! Same-Day Flower Delivery in Metro Manila. Body: Forgot an important occasion? Or just want to send a spontaneous surprise? Flowers Express PH offers reliable same-day delivery across Metro Manila. Brighten their day, effortlessly. #SameDayFlowersManila #LastMinuteGiftsPH
• •Headline: The Language of Flowers, Spoken Fluently Here. Body: Every petal, every arrangement, crafted to convey your deepest sentiments. Joy, love, sympathy, or gratitude – let our flowers do the talking. Experience the art of gifting with Flowers Express PH. #FloralEmotions #GiftIdeasPhilippines