Brand Tone

Personal, Passionate, Authentic, Elevated, Experiential, Welcoming, Appreciative

Brand Values

• •Uniqueness and Storytelling: Believing that each product has a narrative.
• •Authenticity: Offering genuine and carefully selected items.
• •Enhancing Daily Life: Providing products to "embellish your quotidien."
• •Attention to Detail: "Because every detail counts and these are the little things that make life more beautiful."
• •Passion-Driven: Stemming from the founder's love for fashion and decor.

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your tone (e.g., personal, authentic, experiential, welcoming) with examples of "do's and don'ts" for all team members or anyone creating content.
• •Embrace Storytelling: Consistently weave narratives around products, the brand's origin, or customer experiences, reinforcing the "every product tells a story" value.
• •Use "You" and "I/We" Thoughtfully: Address the customer directly ("you," "your") to create a personal connection. Use "I" (when speaking as the founder) or "we" to maintain a welcoming and human touch.
• •Highlight Authenticity and Curation: Emphasize that products are "carefully selected" and meant to bring "authentic" beauty, reinforcing the brand's commitment to quality and genuine style.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in emails, on any future public social media posts, and in customer service interactions is harmonious and reflects the established brand personality.

Social Perception

Due to the limited public social media engagement and lack of widespread online reviews or mentions for *manigance.fr (the fashion boutique)*, it's difficult to gauge broad social perception accurately. The primary online presence is the website itself. The private Instagram account suggests a potentially more controlled or exclusive approach to community building. The unrelated TikTok accounts and the prominence of the metal band with the same name mean that online searches for "Manigance" are unlikely to lead new customers to the fashion brand without more specific qualifiers, potentially causing brand awareness challenges.

Copy Examples

• •Homepage Welcome: "Welcome to Manigance, where every piece is chosen with passion and a story to tell. Discover unique fashion that adds a touch of authentic beauty to your everyday. Let's make your style an experience."
• •Product Description (for a dress): "More than just a dress, it's an invitation to embrace your authentic self. Crafted with care and designed to make you feel beautiful, this piece is waiting to become a part of your unique story. How will you tell it?"
• •About Us Snippet (for social media): "From a dream fueled by a love for fashion to a curated space for you. At Manigance, I believe in the beauty of authenticity and the stories our clothes can tell. Join me on this journey. - Rajaa F., Founder."
• •Email Newsletter Subject: "A Little Story of Elegance Just For You ✨" Email Body Snippet: "Hello [Customer Name], At Manigance, we believe that the little details make all the difference. This week, discover new arrivals handpicked to bring a unique touch to your style and brighten your days. Each one has its own tale..."
• •Instagram Post (accompanying a lifestyle image featuring a product): "Finding the extraordinary in the everyday. ✨ Our latest collection is all about those special pieces that don't just fit your wardrobe, but also tell your unique story. What details make your style authentically you? #ManiganceStyle #AuthenticFashion #EverydayBeauty #ShopTheStory"