Brand Tone

Inspirational & Empowering, Inclusive & Welcoming, Conscious & Caring, Approachable & Friendly, Calm & Serene

Brand Values

• •Wellness
• •Sustainability & Eco-consciousness
• •Inclusivity
• •Quality & Transparency
• •Empowerment & Self-Care
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., inspirational, inclusive, conscious, friendly, calm), including specific words to use and avoid, and share it across all teams involved in content creation.
• •Embody Your Values in Every Message: Ensure that your core values (wellness, sustainability, inclusivity, empowerment) are subtly or overtly woven into all communications, from product descriptions to social media updates.
• •Prioritize "You" and "Your Journey": Frame copy around the customer's experience, benefits, and aspirations. Use language that empowers and supports them (e.g., "Unlock *your* potential," "Nourish *your* skin," "Begin *your* journey").
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual branding. If the visuals are calm and serene, the copy should reflect that, avoiding overly aggressive or jarring language.
• •Engage Authentically & Listen: When interacting with the community on social media or responding to reviews, maintain the established brand tone. Listen to customer language and feedback, as it can provide insights into how your tone is perceived and how to refine it. Be human and empathetic in all interactions.

Social Perception

Positive Customer Sentiment, Ethical & Trustworthy, Modern & Aspirational, Niche but Growing

Copy Examples

• •Instagram Post (Product Focused): "Unlock your inner glow. ✨ Our Serene Skin Serum, made with love and the purest botanicals, is here to help you manifest your most radiant self. Clean, conscious, and created for all. #ManifestSupply #UniversalWellness #CleanBeauty"
• •Facebook Ad (Community Focused): "Join the Manifest Universe! 💖 We're more than just personal care; we're a community dedicated to uplifting each other and our planet. Discover daily rituals that nourish your body and soul. What are you manifesting today? Share with us! #SelfCareJourney #SustainableLiving #ManifestYourBest"
• •TikTok Video Script (Short, Engaging): *Video shows aesthetically pleasing unboxing/application of a product* Text Overlay 1: "Tiny ritual, big impact." Text Overlay 2: "Manifesting good vibes, one drop at a time." Voiceover (calm, friendly): "Your moment of peace is waiting. Manifest Supply. Wellness for all." Hashtags: #manifestsupply #dailyritual #asmrskincare #ecofriendly
• •Email Newsletter Subject Line: "Manifest a Brighter You: Self-Care Starts Now" Email Body Snippet: "Hello [Customer Name], At Manifest Supply, we believe that true wellness begins with intention. Intend to be kinder to yourself, to nourish your body with clean ingredients, and to care for our beautiful planet. Discover our latest arrivals, crafted to help you on your journey..."
• •Website Homepage Banner: "Wellness for All Mankind. Discover Clean, Sustainable Personal Care Designed for Every Body, Every Journey. Manifest Your Radiance."