Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Approachable & Inclusive, Community-Oriented, Down-to-Earth & Authentic

Brand Values

• •Passion for Fly Fishing
• •Quality & Performance
• •Expertise & Knowledge Sharing
• •Community & Inclusivity
• •Customer Value
• •Authenticity & Integrity

Best Practices

• •Always Lead with Passion: Whether it's a product description or a social media update, let the genuine love for fly fishing shine through. Use enthusiastic and evocative language that resonates with fellow anglers.
• •Balance Expertise with Approachability: Share knowledge confidently but avoid overly technical jargon without explanation. Make complex topics understandable and welcome questions from all skill levels.
• •Foster Community Spirit: Actively encourage interaction, share user-generated content (with permission), and use inclusive language ("we," "us," "our community"). Highlight shared experiences and the collective passion for the sport.
• •Maintain Authenticity: Be true to the brand's roots and values. Share real stories, acknowledge the learning process in fishing, and avoid overly corporate or impersonal language. Tell stories that include setbacks and how they were overcome to build trust.
• •Be Visually Consistent (and connect to copy): Ensure that the imagery and videography used align with the written tone. If the copy is about the thrill of the catch, the visuals should reflect that energy. If it's about the peace of nature, the visuals should evoke tranquility. The copy should then complement these visuals.

Social Perception

Respected Distributor & Supplier, Knowledgeable Authority, Community Supporter, Passionate Anglers, Reliable

Copy Examples

• •Instagram Post (Image: Angler releasing a large trout): That moment. The one that keeps us coming back. Sun on the water, the perfect drift, and the thrill of the connection. It's more than a hobby, it's in our DNA. What's your most unforgettable catch? Share your story below! #ManicTackleProject #FlyFishingNZ #PassionForFishing #CatchAndRelease
• •Product Page Snippet (For a new fly rod): Engineered for precision, designed by anglers who live for the cast. The new [Rod Name] isn't just another rod; it's an extension of your will on the water. Feel every nuance, command every drift, and tackle that trophy fish with confidence. Because the right gear doesn't just help you fish, it inspires you. [Link to specs/shop] #ManicTackle #ExpertGear #FlyRod
• •Blog Post Introduction (Topic: Reading Water): Ever felt like the river's speaking a language you almost understand? Cracking the code of where fish lie is part art, part science, and a whole lot of on-stream experience. We’ve spent countless hours deciphering those whispers. In this guide, we're sharing a few of our hard-earned secrets to help you read the water like a pro, no matter your experience level. Let's dive in! [Link to full post] #FlyFishingTips #ManicKnowHow #AnglerEducation
• •Facebook Ad (Promoting a beginner's workshop): New to fly fishing? Welcome to the obsession! Join our upcoming 'First Cast' workshop and let our seasoned team guide you through the essentials. From gear basics to your first successful cast, we're here to make your entry into this incredible sport smooth and rewarding. Spots are limited – sign up today and start your adventure! [Link to event page] #FlyFishingBeginner #ManicCommunity #LearnToFlyFish
• •Email Newsletter Snippet (Company Update/Story): From a garage dream in 2008 to supporting thousands of anglers across NZ and Australia – what a journey it's been! For us, Manic Tackle Project has always been about sharing our love for fly fishing and equipping you for success on the water. We’re still just a bunch of anglers at heart, constantly learning and exploring, just like you. Thanks for being part of our story. Here's to many more tight lines together. #ManicJourney #AnglersForAnglers #FlyFishingLife