Brand Tone

Authentic, Storytelling, Ethical & Conscious, Artistic & Appreciative of Craftsmanship, Warm & Personal, Nature-Inspired, Unique & Individual

Brand Values

• •Craftsmanship
• •Ethical Sourcing & Fair Trade
• •Authenticity & Storytelling
• •Customer Connection & Personalization
• •Global Inspiration & Cultural Appreciation
• •Quality
• •Joy & Happiness
• •Nature & Serenity

Best Practices

• •Storytelling at the Core: Always weave a narrative around the products. Whether it's about the artisan, the inspiration, the materials, or the cultural significance, make sure each piece has a voice. This aligns with their "Each piece tells a story" philosophy.
• •Emphasize Ethical & Handmade: Consistently highlight the "ethically sourced," "fair trade," and "handmade" aspects in product descriptions, social media posts, and marketing materials. This reinforces key brand values.
• •Use Warm & Personal Language: Engage with the audience using a friendly, approachable, and slightly informal tone. Respond to comments and messages personally, making customers feel valued and connected.
• •Visual Consistency: Ensure that all visuals (photography, videography) align with the natural, earthy, artistic, and authentic aesthetic. Showcase the jewelry in contexts that reflect its inspiration (e.g., nature, travel, cultural settings).
• •Educate & Inspire: Share content that educates the audience about the cultures, materials, or craftsmanship behind the jewelry. Inspire them with styling tips or stories of how jewelry can be a form of personal expression, reinforcing the idea of the "artist inside everyone."

Social Perception

Customers perceive Mango Tree as a source of beautiful, unique, and high-quality handmade jewelry. The ethical sourcing and fair trade aspects are appreciated by those who are conscious about their purchases. The brand is seen as offering items that are special, tell a story, and are suitable for gifting. There's an appreciation for the personal touch in customer service and the ability to find something distinctive. The connection to artisans and the stories behind the products resonate well with the audience. Products are often described as "dainty," "lovely," and "comfortable."

Copy Examples

• •Headline: Whispers of the World, Worn by You. Body: Each Mango Tree piece is more than jewelry; it's a handcrafted story from distant lands, ethically sourced and brought to life by artisan hands. Discover the journey, wear the art. #EthicalJewelry #HandmadeWithLove #GlobalCraftsmanship
• •Headline: Crafted by Hand, Chosen by Heart. Body: Find the piece that speaks to your soul. Our collection celebrates unique designs and the skilled artisans behind them. Ethically made, beautifully individual – just like you. #ArtisanJewelry #MangoTreeStyle #UniqueFinds
• •Headline: Wear Your Story. Body: From the bustling markets of Jaipur to your jewelry box, every Mango Tree creation carries the spirit of its origin. Ethically sourced, passionately designed. What story will you tell? #FairTradeFashion #HandcraftedJewelry #CultureInspired
• •Headline: Nature's Beauty, Artisan's Touch. Body: Inspired by the raw beauty of the earth and the vibrant cultures we've encountered on our travels. Our jewelry is a tribute to ethical craftsmanship and timeless design. Explore pieces that connect you to the world. #BohoChic #EthicallySourcedGems #TravelInspired
• •Headline: More Than Adornment: It's a Connection. Body: At Mango Tree, we believe in jewelry that feels personal. Connect with the artisan, the culture, and the unique story woven into every handmade treasure. Discover fair trade, discover beauty. #SupportArtisans #MeaningfulJewelry #MangoTreeLove