Brand Tone

Nurturing and Mindful

Brand Values

• •Holistic Wellbeing
• •Mindfulness and Sanctuary
• •Authenticity and Passion
• •Thoughtful Curation
• •Community Connection

Best Practices

• •Use Sensory and Emotive Language: Instead of just listing features, describe the experience. Use words like "soothing," "gentle," "radiant," "warm," "calming aroma," and "soft texture" to connect with the customer's emotions.
• •Tell the Story: Frame products within a narrative. Explain why an item was chosen, who made it (if applicable), or how it can be used to enhance a self-care ritual. This adds value beyond the physical object.
• •Focus on the "Why": The copy should always tie back to the core values of wellbeing, mindfulness, and creating a sanctuary. The ultimate benefit is not the product itself, but the feeling of peace and harmony it helps to create.
• •Engage with Reflective Questions: Encourage community interaction by asking gentle, open-ended questions related to self-care, home life, and wellbeing (e.g., "What little ritual brings you joy?," "How do you create calm in your home?").
• •Maintain a Gentle Call-to-Action (CTA): Avoid aggressive or urgent CTAs like "Buy Now!" or "Limited Time Only!". Instead, use softer invitations like "Discover the collection," "Explore new arrivals," or "Create your sanctuary." This aligns with the brand's calm and unhurried tone.

Social Perception

High-Quality and Aesthetically Pleasing; Trustworthy and Personal; A Source of Unique Gifts; Authentic and Genuine

Copy Examples

• •✨ Introducing our new Sunrise Ceramic Mug. Hand-finished and perfectly weighted, it’s designed to make your morning ritual a moment of pure calm. Imagine wrapping your hands around its warmth, sipping slowly, and starting your day with intention. How do you create your mindful morning? #SacredSpace #MorningRitual
• •Cleanse your space and quiet your mind with the gentle, radiant energy of Selenite. Known for its powerful cleansing properties, this ethically sourced Selenite wand is the perfect tool for clearing stagnant energy from your home, your aura, and your other crystals. Let its pure, calming vibration create a sanctuary of peace wherever you place it.
• •Inside: Your invitation to slow down. 🌿
• •Transform your house into a harmonious home. ✨ Mango & The Moon offers thoughtfully curated homeware, wellbeing tools, and unique gifts to help you create a sanctuary of calm. Shop our collection of handcrafted goods and discover a more mindful way of living.
• •We're Mango & The Moon, a small, family-run business with a big heart. Our passion is helping you find those special pieces that bring a sense of peace and wellbeing into your everyday life. Every item in our store is chosen with love and intention. Thank you for being part of our journey.