Brand Tone

Authentic & Relatable, Warm & Inclusive, Conscious & Mindful, Passionate & Sincere, Vibrant & Positive

Brand Values

• •Inclusivity & Representation
• •Clean & Conscious Ingredients
• •Sustainability & Eco-consciousness
• •Efficacy & Performance
• •Authenticity & Transparency
• •Multifunctional & Efficient Beauty
• •Cultural Heritage

Best Practices

• •Lead with Authenticity: Share real stories, whether it's the founder's journey, customer experiences, or the inspiration behind a product. Avoid overly corporate or impersonal language. Let the passion for the brand's mission shine through.
• •Emphasize "For You" Inclusivity: Consistently use language that makes everyone feel seen and catered to. Highlight the effort to create shades for all, especially those often overlooked. Use welcoming and empowering words.
• •Educate Gently on Values: Weave in the brand's core values (clean ingredients, Ayurveda, sustainability) naturally within the copy. Explain the "why" behind these choices in a simple, relatable way, rather than just listing features. For example, instead of "Made with Ashwagandha," try "Calm your skin with the ancient power of Ashwagandha, an Ayurvedic hero."
• •Keep it Warm and Approachable: Use a friendly, conversational tone. Imagine you're talking to a friend about a product you love. Use contractions, ask questions, and don't be afraid to show enthusiasm.
• •Highlight the Sensory Experience: Mango People products are about vibrant colors, creamy textures, and ingredients like mango butter. Use descriptive language that appeals to the senses – "melts into your skin," "a burst of juicy color," "feels incredible." This connects with the "fruit-powered" and feel-good aspect of the brand.

Social Perception

Positive & Appreciative: Customers praise the brand for its inclusivity, particularly for South Asian and melanin-rich skin tones, with many expressing relief at finding shades that work for them. High-Quality Products: The Multisticks are frequently lauded for their pigmentation, blendability, creamy texture, and suitability for sensitive skin. The hydrating nature of the products is also a plus. Loved for Clean Values: The commitment to clean, natural, vegan, and cruelty-free ingredients resonates strongly with consumers. The Ayurvedic inspiration is also a key differentiator. Founder's Story is Engaging: Sravya Adusumilli's journey and passion for the brand are seen as authentic and inspiring. Effective for Sensitive Skin: Many users with sensitive or eczema-prone skin report that Mango People products do not cause irritation. Appreciation for Multifunctionality: The versatility of the products, especially the Multisticks, is valued for convenience.

Copy Examples

• •Headline: Finally. Colors that love your skin back. Body: Tired of makeup that doesn't get you? Mango People is here. Fruit-powered, Ayurveda-inspired, and bursting with pigment that truly flatters. For every shade of beautiful. #MangoPeopleGlow
• •Headline: Your 5-Minute Radiance Ritual. Body: Simplify your routine, not your glow. Our Multisticks blend seamlessly onto lips, cheeks, and eyes for an effortless, vibrant look. Packed with nourishing mango butter and calming Ayurvedic herbs. Beauty that feels as good as it looks. #EffortlessBeauty #CleanMakeup
• •Headline: From Our Founder's Heart to Your Makeup Bag. Body: "I created Mango People because I couldn't find clean makeup that celebrated my skin tone. Now, we're bringing inclusive, eco-conscious beauty to everyone." - Sravya Adusumilli. Discover the difference passion makes. #SouthAsianBeauty #InclusiveShades
• •Headline: More Than Makeup. It's a Movement. Body: Join the Mango People family and embrace beauty that’s kind to your skin and the planet. Vegan, cruelty-free, and made with ingredients you can feel good about. Because conscious beauty is beautiful. #EcoConsciousBeauty #AyurvedicMakeup
• •Headline: Glow Get It, Girl! (Without the compromise) Body: Rich pigments? Check. Skin-loving ingredients? Check. Shades that actually show up and show off your unique beauty? Double check! Our [Product Name, e.g., Gulabi Multistick] is proof that you can have it all. #RealBeauty #PigmentPower