Brand Tone

Informative, reassuring, and value-driven.

Brand Values

• •Quality & Performance
• •Innovation
• •Customer-Centricity
• •Reliability & Durability
• •Value

Best Practices

• •Highlight technical specifications and user benefits clearly.
• •Emphasize customer support, satisfaction guarantees, and after-sales service.
• •Use straightforward language, avoiding overly technical jargon.
• •Focus on the value proposition – high quality at an affordable price.
• •Reinforce the 'customer as the core' value in all communications.

Social Perception

Positive, with customers valuing the sound quality, battery life, waterproof features, and overall value for money.

Copy Examples

• •Experience impressive sound quality with punchy bass and crystal-clear highs.
• •Our IPX7 waterproof earbuds are built to withstand your toughest workouts.
• •Enjoy 40+ hours of battery life on a single charge – power through your day.
• •We are committed to providing 24-hour online customer support and lifetime after-sales service.
• •Mangohifi M23: High-quality audio enjoyment without breaking the bank.