Brand Tone

Artisanal & Authentic, Joyful & Heartfelt, Bohemian & Rustic, Customer-centric & Trustworthy, Eco-conscious (emerging)

Brand Values

• •Craftsmanship & Heritage: Celebrating and preserving traditional Jaipuri artistry through collaboration with local artisans.
• •Customer Joy & Satisfaction: A primary goal is to bring happiness to customers through their products and service.
• •Authenticity & Quality: Offering genuine, handcrafted items with attention to detail.
• •Creativity & Innovation: Blending traditional skills with modern design.
• •Perseverance & Empowerment: Inspired by the founder's journey of carving her own path.
• •Sustainability (developing): A growing commitment to eco-friendly practices by "breathing new life into old things."

Best Practices

• •Storytelling is Key: Consistently weave the brand's origin story, the connection to Jaipur artisans, and the "joyful" philosophy into product descriptions, social media, and website copy.
• •Emphasize "Handmade" and "Artisanal": Use descriptive language that highlights the unique qualities, slight variations, and the human touch involved in each product.
• •Use Evocative & Sensory Language: Words like "vibrant," "joyful," "rustic," "serene," "gentle," "whispers," and "melody" can help convey the desired bohemian and heartfelt tone.
• •Maintain a Warm and Approachable Voice: Whether in customer service interactions or marketing copy, the tone should be friendly, helpful, and reflect the "customer as family" sentiment mentioned in a (different Mango brand's) value set which aligns with this brand's customer focus.
• •Visually Align: Ensure that all imagery used in marketing and on the website reflects the rustic, bohemian, and handcrafted nature of the products, reinforcing the written tone.

Social Perception

Positive for Product Quality & Service, Appreciation for Handmade & Unique Items, Seen as a Source of Indian Handicrafts, Trustworthy (based on available reviews)

Copy Examples

• •Headline: Bring Home the Soul of Jaipur. Discover Handcrafted Joy. Body: Each Mango Gifts piece is more than décor; it's a story whispered by artisans, a touch of tradition, and a burst of joy for your home. Explore our unique, eco-friendly treasures today.
• •Social Media Post: Let the gentle chimes of our recycled iron bells transport you to a place of rustic charm and tranquility. Handmade with love in Jaipur, bringing a bohemian touch and a melody of happiness to your sacred space. ✨ #MangoGifts #HandcraftedJoy #BohoDecor
• •Product Description (for a wind chime): Listen to the joyful whispers of Jaipur with our Vintage Cowbell Wind Chime. Crafted from recycled materials by local artisans, its rustic finish and gentle tinkling will add a touch of bohemian serenity and authentic Indian artistry to your garden or patio.
• •Email Subject: A Little Slice of Jaipur, Delivered to Your Doorstep 🥭 Body: Infuse your home with the vibrant spirit and timeless craftsmanship of Mango Gifts. Our latest collection of handcrafted treasures is here to add a touch of joy and artisanal elegance to your everyday.
• •About Us Snippet: At Mango Gifts, we believe in the magic of handcrafted. Born from a dream in the vibrant streets of Jaipur, we partner with local artisans to bring you unique pieces that tell a story of heritage, joy, and the beautiful imperfections of handmade artistry.