Brand Tone

Passionate, Empowering, Inclusive, Educational, and Authentic.

Brand Values

• •Representation
• •Diversity
• •Cultural Heritage
• •Authenticity
• •Empowerment
• •Accessibility
• •Social Justice

Best Practices

• •Always Center the Mission: Every piece of copy should, in some way, connect back to the core mission of promoting South Asian representation, diversity, and empowering children.
• •Use Inclusive and Affirming Language: Employ words that are welcoming, positive, and reinforce the value of cultural identity and diversity. Avoid jargon that might alienate a broader audience.
• •Highlight Authenticity and "Own Voices": When applicable, mention the importance of authentic storytelling and the role of authors and illustrators from the South Asian community. This builds trust and reinforces a key brand value.
• •Speak with Passion and Warmth: Infuse copy with genuine enthusiasm for the stories being told and the impact they can have on children and families. Maintain a friendly, approachable, and community-oriented voice.
• •Educate Gently: While the books are educational, the marketing copy should not feel overly academic. Instead, it should spark curiosity and highlight the joy and learning found within the stories, making cultural elements accessible and inviting.

Social Perception

Mango and Marigold Press is perceived as a vital and pioneering force in diverse children's publishing, specifically for bringing authentic South Asian stories to the forefront. Customers and the literary community view them as an award-winning publisher committed to quality and cultural accuracy. They are seen as advocates for diversity and inclusion, not just through their books but also through initiatives and public discourse. Parents, educators, and librarians value their books for their ability to start conversations about culture, identity, and acceptance. The transition from Bharat Babies to Mango and Marigold Press is understood as a move to broaden their scope and reach a wider audience within the South Asian diaspora and beyond.

Copy Examples

• •Headline: See Yourself. Be the Hero. Discover Our Stories. Body: At Mango and Marigold Press, we believe every child deserves to see themselves in the pages of a book. Explore our award-winning collection of children's literature that celebrates the vibrant South Asian experience and empowers young readers to embrace their unique heritage.
• •Headline: Open a Book, Open the World. Body: Journey through tales of courage, culture, and connection. Our books are more than just stories; they're windows into the diverse lives of South Asian children, crafted with love and authenticity for every child to cherish.
• •Headline: Beyond Borders, Beyond Stereotypes. Stories for Every Bookshelf. Body: Mango and Marigold Press is proud to publish books that champion "own voices" and challenge the status quo. Help us build a more inclusive world, one beautiful story at a time. Because diversity isn't just an initiative, it's the fabric of our humanity.
• •Headline: Sweet & Savory Stories: Nurturing a Love for Heritage. Body: From Diwali to daily adventures, our books capture the essence of the South Asian diaspora. We're passionate about creating culturally rich and developmentally appropriate stories that spark curiosity and foster a lifelong love of reading.
• •Headline: Empowering Little Readers, Celebrating Big Dreams. Body: When children see characters who look like them, with names like theirs, experiencing familiar traditions, they realize anything is possible. Join the Mango and Marigold Press family and give your child the gift of representation and inspiration.