Brand Tone

Inspirational, Creative, and Approachable

Brand Values

• •Creativity
• •Quality and Variety
• •Customer Happiness
• •Accessibility

Best Practices

• •Lead with Encouragement: Start copy with words that empower and inspire, such as 'Unleash,' 'Create,' 'Discover,' and 'Transform.' Frame products as tools for self-expression.
• •Focus on the 'Why,' Not Just the 'What': Instead of only listing product features (e.g., '12ml paint tubes'), describe the experience they enable (e.g., 'A vibrant palette to bring your boldest ideas to life').
• •Use Community-Oriented Language: Employ inclusive words like 'we,' 'our,' and 'community.' Use hashtags like #MangoMakesMyDay to foster a sense of belonging and encourage user-generated content.
• •Maintain a Positive and Optimistic Voice: The brand name is linked to optimism. The copy should reflect this by being upbeat and focusing on the joy and satisfaction of the creative process, even when addressing customer problems.
• •Keep it Simple and Accessible: Avoid overly technical jargon. The goal is to make everyone feel welcome, from a child buying their first paint set to a professional artist. The copy should be clear, direct, and easy to understand for all segments of the audience.

Social Perception

The public perceives Mango Stationery as a reliable and comprehensive source for art and craft supplies in India, a one-stop-shop for students, artists, and hobbyists. It is praised for its extensive product catalog and unique items. However, some criticisms exist regarding customer service at physical locations, which impacts the overall brand image.

Copy Examples

• •Your quiet weekend is calling. ✨ Transform your space and your mood with our DIY Aroma Soy Candle Kit. We provide everything you need to spark your creativity; you just bring the inspiration. Who's ready to create some calm? #MangoMakesMyDay #DIY
• •Stuck in a creative rut? We've got the cure.
• •Every masterpiece starts with a single stroke. Our professional series brushes are designed for the artist who demands precision and control. Made with premium synthetic bristles, they hold their shape for flawless lines, bold strokes, and delicate details. It’s time to let your canvas meet its new best friend.
• •Art is for Everyone. You don't need to be a professional to create something beautiful. From doodling in a notebook to your next big art project, Mango Stationery has the tools to bring your vision to life. Explore our collection of paints, pens, and papers and start your journey today. Your inner artist is waiting.
• •Creativity on sale! Fuel your passion with up to 30% off on your favorite art supplies. Don't just dream it, do it.