Tono de Marca

Vibrant, Community-Oriented, and Empowering

Valores de Marca

• •Community First
• •Authentic Expression
• •Inclusivity and Diversity
• •Quality and Accessibility
• •Cultural Celebration

Mejores Prácticas

• •Create a Brand Voice Chart: Develop a simple internal document that defines the brand's personality. List "We are..." (e.g., Vibrant, Authentic, Empowering) and "We are not..." (e.g., Exclusive, Corporate, Generic) to guide all writers.
• •Focus on "Community" in Your Language: Use words like "we," "us," and "our community" to foster a sense of belonging. Regularly feature and tag local customers, artists, and collaborators to show you are part of the community, not just selling to it.
• •Tell Authentic Stories, Not Just Sell Products: Frame your copy around the stories behind the designs, the people who make them, and the customers who wear them. People connect with narratives more than product features.
• •Be Consistent Across All Platforms: The empowering and vibrant tone used on Instagram should match the tone in customer service emails, on the website, and even on clothing tags. Every touchpoint is an opportunity to reinforce the brand identity.
• •Listen and Adapt to Your Audience's Language: Pay attention to how your community talks on social media. Incorporate relevant slang and cultural references authentically, but avoid "trying too hard." The goal is to speak their language, not just mimic it. This shows you are listening and truly part of the culture you represent.

Percepción Social

To be seen as a grassroots brand that is authentically "for the community, by the community." The goal is for customers to perceive "Māngere Style Collective" as more than just a clothing store, but as a cultural hub that champions local talent and empowers individuals through fashion.

Ejemplos de Copy

• •Stand tall, stand proud. Our new 'Moana' graphic tee just dropped, designed by local artist @[artist_handle]. This isn't just a shirt, it's a statement. Wear your story. #MangereStyle #LocalFlavour #WearYourHeritage
• •Headline: Style from Our Streets. Sub-headline: Inspired by the vibrant heart of Māngere. Crafted for you. Discover collections that celebrate where we come from and where we're going.
• •Headline: Join the Collective: Our First Pop-Up Shop! Body: We're bringing the style to you! Come down to the Māngere Town Centre this Saturday from 10am - 4pm. Meet the creators, see the collections, and celebrate local fashion with us. Live music, exclusive drops, and good vibes only. Tag a friend who needs to be there!
• •Title: The "Manukau" All-Day Dress Description: From the office to the night market, the Manukau Dress moves with you. Its relaxed fit and breathable fabric provide all-day comfort, while the bold print ensures you'll stand out. This is effortless style, made for the modern woman who does it all. Empower your everyday.
• •Subject: Inside Look: The Faces Behind Our New Collection ✨ Preview Text: Meet the local models and artists who brought our latest drop to life...