Brand Tone

Healthy, Convenient, Caring, Trustworthy, Approachable

Brand Values

• •Health & Nutrition: Providing balanced and nutritious meal options.
• •Quality Ingredients: Prioritizing fresh and local produce.
• •Convenience: Offering a simple solution to meal preparation.
• •Customer Well-being: Aiming to simplify lives and bring joy through food.
• •Passion for Food: A genuine love for cooking is a driving force.

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (Healthy, Convenient, Caring, Trustworthy, Approachable), personality traits, preferred vocabulary (e.g., "fresh," "local," "wholesome," "simplify"), and a "do's and don'ts" list for communication.
• •Understand Your Audience Deeply: Tailor the language to resonate with busy individuals and families in Quebec who value health, quality, and convenience. Use language and cultural references that feel familiar and welcoming (e.g., an authentic French-Canadian voice).
• •Prioritize Clarity and Simplicity: The message of convenience should be reflected in clear, easy-to-understand copy. Avoid jargon or overly complex sentences. The benefits should be immediately apparent.
• •Emphasize Benefits Over Features: Instead of just saying "ready-to-eat meals" (feature), focus on "reclaim your evenings" or "enjoy stress-free, healthy dinners" (benefits). Connect the service to the positive impact it has on the customer's life.
• •Maintain Consistency Across All Channels: Ensure the defined brand tone is consistently applied across the website, any future social media, email marketing, customer service interactions, and even packaging. This builds brand recognition and trust.

Social Perception

Consumers seek value for money, taste and variety, health and dietary options, reliability, and convenience.

Copy Examples

• •Headline (Website Banner): "Rediscover Dinnertime: Fresh, Delicious Meals Delivered to Your Doorstep."
• •Social Media Post: "Tired of meal prep? Let us handle the cooking! Our chefs use the freshest local ingredients to create healthy, mouth-watering dishes you’ll love. Order your week of easy dinners now! #HealthyEating #MealDelivery #QuebecFood #EatWellLiveSimply"
• •Email Subject Line: "Your Evenings Just Got Easier (and Tastier!)."
• •Product Description Snippet: "Crafted with passion and the finest local produce, our [Dish Name] is a perfectly balanced meal designed to nourish your body and delight your taste buds. Ready in minutes, so you can spend more time on what matters."
• •About Us Excerpt: "At MangeChezToi, we believe that great food shouldn't be a hassle. Born from a love of authentic home cooking and a desire to make healthy eating accessible, we’re dedicated to bringing wholesome, chef-prepared meals right to your table. It’s more than just food; it’s care, delivered."