Brand Tone

Confident & Bold, Elegant & Chic, Contemporary & Modern, Passionate & Expressive

Brand Values

• •Made in Italy & Craftsmanship
• •Femininity (New Concept)
• •Uniqueness & Individuality
• •Quality
• •Self-Expression & Empowerment

Best Practices

• •Embrace La Dolce Vita with an Edge: Use vivid, sensory language that evokes Italian elegance, quality, and a zest for life, but always with a confident, modern twist.
• •Speak to Her Strength: Address the target audience directly, empowering them and acknowledging their individuality and boldness. Use words like 'dare,' 'unleash,' 'iconic,' 'strength.'
• •Highlight Italian Heritage: Consistently mention 'Made in Italy,' 'Italian craftsmanship,' or 'Italian design' to reinforce the brand's core value and differentiator.
• •Maintain an Aspirational yet Approachable Voice: The tone should be sophisticated and high-fashion, but still make the modern woman feel like the brand understands and caters to her.
• •Show, Don't Just Tell, the Uniqueness: Instead of just saying 'unique,' use descriptive language in product descriptions and stories that paints a picture of how the clothes are unique – the cut, the fabric, the feeling they evoke.

Social Perception

Mangano is perceived as an Italian fashion brand that offers stylish, contemporary clothing for women. It's associated with quality materials and design, reflecting its Made in Italy heritage. The brand appears to target women who are fashion-conscious, confident, and appreciate a unique, somewhat bold, yet elegant aesthetic.

Copy Examples

• •Unleash your audacity. Discover Mangano Original - Where Italian craftsmanship meets modern femininity.
• •Dare to be you. Express your unique style with Mangano's latest collection, 100% Made in Italy.
• •Elegance with an edge. Mangano: For the woman who writes her own rules.
• •Crafted in Italy, designed for the bold. Step into your power with Mangano Original.
• •More than just clothing, it's a statement. Mangano - The art of Italian chic, redefined.