Brand Tone

friendly, enthusiastic, creative, and community-oriented

Brand Values

• •Community
• •Passion
• •Quality & Creativity
• •Inclusivity & Accessibility
• •Customer Experience

Best Practices

• •Embrace the Lingo (Authentically): Incorporate relevant and popular manga/anime terms, character archetypes, or catchphrases naturally within the copy. Avoid forced or outdated references. Understand the nuances of the culture.
• •Stay Enthusiastic and Passionate: Let the genuine love for coffee and manga shine through. Use vibrant, energetic language that reflects excitement for new products, events, or community happenings.
• •Prioritize Friendliness and Inclusivity: Address the audience directly using welcoming and inclusive language. Foster a sense of belonging for both hardcore fans and newcomers.
• •Highlight the Sensory Experience: Describe the taste, aroma, and visual appeal of the products, as well as the unique atmosphere of the cafe, using creative and engaging descriptions.
• •Encourage Interaction and Community Building: Ask questions, invite comments, and encourage user-generated content (like sharing their favorite manga or coffee pairing). Position the coffee house as a central hub for the local fan community.

Social Perception

Manga Coffee House is generally perceived very positively by its customers and the local community.

Copy Examples

• •Level up your lunch break! 🚀 Grab our 'Charmy' roast beef croissant and a 'Deku' Caramel Macchiato to power through your day. What's your ultimate manga-coffee combo? #MangaCoffeeHouse #AnimeFuel #SantaFeEats
• •Your adventure starts here! 🗺️ Step into Manga Coffee House, your local sanctuary for epic manga reads and legendary coffee. Tag the nakama you're bringing! #MangaCommunity #CoffeeLovers #SantaFeNM
• •Unleash your inner hero with our latest creation: The [New Drink Name]! ✨ A magical blend of [ingredients] that's as exciting as a new manga volume drop! Come try it and tell us what you think! #NewDrink #MangaInspired #TasteTheAdventure
• •It’s more than just coffee, it’s a community! 💖 Thanks to everyone who makes Manga Coffee House a vibrant and welcoming space. We love seeing your faces (and your awesome cosplay!). #WeLoveOurCustomers #SantaFeProud #MangaFamily
• •Weekend mission: Assemble your squad at Manga Coffee House! 🎮☕ Enjoy delicious drinks, tasty sandwiches, and a chill vibe perfect for catching up or diving into your favorite series. See you at the mall! #WeekendVibes #CoffeeAndManga #SantaFeFun