Brand Tone

Passionate, inclusive, and friendly. Enthusiastic and knowledgeable, like speaking with a fellow fan of anime and manga. Casual and approachable, yet purposeful, especially in highlighting the mission to support underrepresented creators. Avoids corporate or sterile language, opting for a personal, community-oriented feel.

Brand Values

• •Inclusivity and Representation
• •Community
• •Passion
• •Entrepreneurship

Best Practices

• •Always write from the perspective of a true fan, using enthusiastic and expressive language that reflects a genuine love for the products and the culture.
• •Regularly and organically weave the brand's mission of supporting Black and independent creators into your copy to reinforce brand values and provide a compelling reason to shop.
• •Use inclusive language like "we," "us," and "fellow fans." Ask questions in social media posts to encourage engagement and make followers feel like part of a conversation.
• •Ensure the tone of the copy is matched by vibrant and energetic visuals, using colorful, high-quality images and emojis where appropriate.
• •Maintain a friendly and accessible tone, speaking like a knowledgeable friend rather than a faceless corporation, and avoiding jargon.

Social Perception

Perceived as a niche and mission-driven retailer. Customers appreciate its curated selection of unique items, especially the focus on Black and independent creators, which attracts a loyal customer base. Seen as authentic and a valuable part of the fan community.

Copy Examples

• •Fresh ink just dropped! ✒️ We're so excited to bring you the first volume of [Manga Title], a stunning new series from an incredible independent artist we know you'll love. Support the next generation of creators and dive into a new adventure. Available now! #mangaandmo #IndieManga #NewSeries #SupportIndieCreators
• •Your shelf is looking a little empty... let's fix that! From epic heroes to adorable sidekicks, our latest collection of figurines has the perfect character to complete your setup. Unbox your new favorite today. Shop now at mangaandmo.com.
• •Handcrafted by a Fan, for the Fans. ✨ Discover Mo's Creations—unique jewelry and charms inspired by the worlds we love. Wear your passion. #mangaandmo #HandmadeJewelry #AnimeMerch
• •🔥 Weekly Drop: New Manga, Exclusive Art & Mo's Latest!
• •Go beyond the panels with this gorgeous art book from [Artist Name]. Every page is a masterpiece, filled with concept sketches, full-color illustrations, and exclusive commentary. This isn't just a book; it's a window into the creative soul of a brilliant independent voice in the art world. A must-have for any serious collector.