Brand Tone

Trustworthy & Heritage-Rich, Friendly & Approachable, Results-Oriented & Confident, Unique & Quirky, Caring & Nurturing

Brand Values

• •Heritage & Tradition
• •Efficacy & Quality
• •Family & Community
• •Authenticity & Transparency
• •Accessibility & Value
• •Animal Welfare

Best Practices

• •Embrace the Origin Story: Don't shy away from the unique "horse to human" history. Use it as a hook that highlights authenticity and the unexpected discovery of its effectiveness.
• •Focus on Tangible Benefits: Consistently use words like "stronger," "longer," "fuller," "healthier," "shine," and "manageability" to reinforce the product's efficacy. Back these claims with visuals or testimonials where possible.
• •Maintain a Friendly, Community-Focused Voice: Use inclusive language. Encourage user interaction and sharing of experiences. Refer to the "Mane 'n Tail family" or the "secret" that users are now in on.
• •Highlight Heritage and Trust: Subtly weave in phrases like "family-owned since 1970," "original formula," or "trusted for generations" to build credibility and a sense of enduring quality.
• •Balance Confidence with Approachability: Be confident in the product's results but avoid overly technical or arrogant language. Keep the tone down-to-earth and relatable, reflecting its practical, accessible nature.

Social Perception

Effective & "Secret Weapon", Nostalgic & Trusted, Curiosity & Intrigue, Affordable Quality, Mixed Results for Some, Iconic & Cult Following

Copy Examples

• •Headline: From the Stable to Your Shower: Unlock the Secret to Legendary Hair. Body: For over 50 years, Mane 'n Tail has been the trusted choice for hair that’s not just beautiful, but incredibly strong and healthy. Born on a family farm and loved in homes worldwide, discover why our original formulas are more than just a legend. Get ready for your mane attraction. #ManeNTailSecret #StrongerFullerHair
• •Headline: Your Hair's Strength, Our Family's Promise. Body: Generations have trusted Mane 'n Tail for visibly thicker, longer, healthier hair. We’re still family-owned, still made in the USA, and still committed to the quality that started it all. Join the Mane 'n Tail family and feel the difference. #FamilyTradition #HealthyHairJourney
• •Headline: Neigh-sayers proven wrong since 1970. 😉 Body: Yes, it started with horses. And yes, it works wonders on your hair too! Experience the iconic lather and the incredible results that have made Mane 'n Tail a global favorite. Stronger, shinier, healthier hair is just a wash away. #HorsePowerForYourHair #ManeNTailGlowUp
• •Headline: More Than Just Shampoo – It’s a Strength Story. Body: Tired of brittle, lifeless hair? Mane 'n Tail’s micro-enriched protein formulas are designed to fortify every strand, helping to prevent breakage and promote the healthy, resilient hair you’ve always wanted. Unleash your hair’s true potential. #RealResults #HairStrength
• •Headline: Affordable Lather, Priceless Confidence. Body: Why break the bank for beautiful hair? Mane 'n Tail delivers salon-quality results without the salon price tag. Get the soft, shiny, manageable hair you deserve. Trusted by millions (and their horses!). Find us in your favorite store. #AccessibleBeauty #ManeNTailValue