Tono de Marca

Friendly, accessible, and community-oriented, using informal and direct language.

Valores de Marca

• •Affordability
• •Sustainability/Circularity
• •Community
• •Trust and Transparency

Mejores Prácticas

• •Maintain a Casual, Friendly Voice: Always use a conversational and approachable tone. Address the audience directly using informal language ("girls," "you," "hey").
• •Emphasize Community: Regularly use words that foster a sense of belonging, such as "community," "family," and "together." Thank customers publicly and feature user-generated content when possible.
• •Highlight Core Values in Messaging: Consistently weave in the values of affordability and sustainability. Use hashtags like #secondhand, #preloved, and #sustainablefashion to reinforce the brand's mission.
• •Be Authentic and Transparent: Continue the practice of direct, unfiltered communication, especially on platforms like TikTok. Be open about the nature of second-hand items and maintain clear customer service channels.
• •Create a Cohesive Cross-Platform Narrative: While the main action may be on TikTok, ensure that Instagram and Facebook tell the same brand story. Use these platforms to build anticipation for live events and share the best finds, maintaining a consistent visual and textual style.

Percepción Social

Mainly positive among its niche, TikTok-active community due to affordability, live sales, and personal interaction; limited mainstream recognition outside this community, with potential confusion due to similar brand names.

Ejemplos de Copy

• •Get ready for our live shopping event tonight at 8 PM! We've got a fresh selection of pre-loved gems waiting for you. Don't miss out on grabbing your next favorite outfit for just 10 ! See you there, girls! #ManelShopLive #SecondHandFashion
• •Your wardrobe called, it wants a sustainable upgrade! Check out our latest 'Lot live Tik Tok' collection. Unique pieces, unbeatable prices. Giving clothes a second life never looked so good. #PreLovedStyle #CircularFashion #ManelShop
• •Style that doesn cost the Earth. Shop our curated second-hand collection and enjoy free shipping on orders over 70 ! Welcome to the Manel SHOP' family.
• •Tired of fast fashion? Discover Manel SHOP', your new destination for affordable, second-hand style. Join our community of fashion lovers and find unique pieces you'll adore. Shop now!
• •Hey fashion-lover! Just a little note to say thanks for being part of our amazing community. To show our appreciation, here's a sneak peek at the styles dropping in our TikTok live this week. Get ready to find your treasure!