Tono de Marca

aspirational, personal, and elegant

Valores de Marca

• •Creating Meaningful Connections
• •Timeless Quality and Craftsmanship
• •Personalized Self-Expression
• •Affordable Luxury

Mejores Prácticas

• •Lead with the Experience, Not Just the Product: Always frame the jewelry around the memory, the connection, or the feeling. Use words like "celebrate," "symbolize," "connect," and "remember."
• •Use Elegant and Aspirational Language: Consistently use words like "effortless," "shine," "timeless," "luxury," and "personal." This reinforces the brand's positioning as an affordable luxury.
• •Maintain a Warm and Personal Voice in Communications: When replying to comments, DMs, and emails, be friendly, appreciative, and helpful. Use the customer's name and mirror their positive energy to reinforce the personal connection.
• •Balance Trendiness with Timelessness: While permanent jewelry is a current trend, emphasize its lasting appeal. Use phrases like "beyond the trend," "a forever piece," and "classic style" to assure customers of their investment.
• •Educate on Quality and Care: Clearly communicate the quality of the materials used. Providing simple, clear information on the metals and how to care for them builds trust and reinforces the value of craftsmanship.

Percepción Social

The brand is perceived as a sentimental experience, fashion-forward and minimalist, and a convenient, low-maintenance accessory. Customers view it as a memorable activity that signifies special bonds or commitments, aligned with minimalist and layered jewelry styles, and valued for its convenience and effortless, carefree style.

Ejemplos de Copy

• •Tag your forever friend. ✨ Our welded bracelets are more than just jewelry; they're a symbol of the moments and people that shine brightest in your life. Book a private appointment and create a memory that lasts. #ManedJewelry #PermanentFriendship
• •Effortless, Timeless, Yours. Discover the luxury of permanent jewelry. Custom-fit, welded in place, and designed to be a part of your story, forever. Get Zapped in our Vancouver studio.
• •The ultimate act of self-love? A little sparkle you never have to take off. Our permanent necklaces are the perfect, personal luxury you deserve. Effortless style, day in and day out. Book your appointment today.
• •The Unforgettable Bachelorette Party. Celebrate your bride-tribe with an experience they'll never forget. Book a private permanent jewelry party with MANED and give a gift that truly lasts a lifetime. Learn more about our event packages.
• •Luxury that lasts. We use only high-quality, durable metals like 14k gold-filled and sterling silver, so your sparkle never fades. This isn't just a trend; it's a timeless investment in your personal style.