Brand Tone

Enthusiastic, Trendy, Community-Oriented (K-pop focused)

Brand Values

• •Quality
• •Originality/Creativity
• •Safety for Collectibles
• •Customer Engagement
• •Family-Owned
• •Community Focus
• •Aesthetics

Best Practices

• •Prioritize Transparency and Honesty
• •Embrace the K-pop Fan Language Authentically
• •Focus on \"Protection\" and \"Preservation\"
• •Maintain a Positive and Supportive Community Vibe
• •Consistency Across Platforms, with Nuance

Social Perception

Seen by many as a go-to source for K-pop photocard protection and decoration, Appreciated for product quality, especially the thickness and protective nature of sleeves, The commitment to PVC-free and acid-free materials is a significant trust factor for many collectors, Generosity with freebies (when fulfilled correctly) is liked.

Copy Examples

• •✨ Your precious photocards deserve a throne! ✨ Introducing the 'Starlight Archive' A5 Binder! Crafted with ultra-durable, PVC-free materials and a lay-flat design, it’s never been easier to flip through your collection. Pockets? We’ve got custom pages designed for a perfect, snug fit. Collect with confidence, display with pride! #ManduDeco #KpopBinder #PhotocardProtection
• •Sticker game STRONG! 💪 Our new 'Deco Dreams' sticker sheet just dropped! Perfect for toploaders, journals, or anywhere you want a splash of K-pop magic. Swipe up to snag yours & get ready to create! 😉 #KpopStickers #DecoToploader #ManduDecoMagic
• •(Video: ASMR of someone sleeving a photocard with Mandu Deco sleeves) That satisfying slide! 🤩 Our bestselling 'Crystal Guard' photocard sleeves are BACK IN STOCK! Acid-free, PVC-free, and extra thick for ultimate peace of mind. Don't let your faves go unprotected! Link in bio to shop! #PhotocardSleeves #KpopCollector #ManduDecoRestock #ASMR
• •Collect Smarter, Not Harder. At Mandu Deco, we’re passionate K-pop collectors too! That’s why all our sleeves, binders, and accessories are designed for maximum protection (PVC-free & acid-free, always!) and K-beauty inspired style. Your collection is safe with us. [Shop Our Best Sellers]
• •Hey Mandu Fam! 👋 Ready for a collection glow-up? This week only, get 15% off all holographic sleeves AND get a free surprise deco sticker sheet with orders over $40! We love seeing how you use your Mandu Deco goodies – tag us @mandudeco for a chance to be featured! Happy collecting! 💖 #KpopCommunity #ManduDecoDeals