Brand Tone

Innovative & Modern, Practical & Functional, Quality-Conscious & Reliable, Creative & Inspiring, Friendly & Accessible

Brand Values

• •Innovation
• •Utility & Functionality
• •Quality & Durability
• •Design & Aesthetics
• •User-Centricity
• •Passion for Cooking

Best Practices

• •Embrace "L'Art de l'Utile": Always connect product features back to the core concept of blending clever utility with beautiful design. Every piece of copy should reflect how Mastrad makes cooking both easier and more aesthetically pleasing.
• •Highlight Innovation with Purpose: When discussing new products or features (like smart technology or unique materials), explain *how* this innovation benefits the user directly, making their cooking experience better, faster, or more enjoyable.
• •Speak to All Cooks: Use inclusive and encouraging language that appeals to both beginners and experienced chefs. Avoid overly technical jargon unless clearly explained, ensuring the tone remains accessible and friendly.
• •Show, Don't Just Tell, the Quality: Instead of merely stating "high quality," describe the materials, the design thinking, the durability, or the specific problem a product solves, allowing the quality to be understood through its benefits.
• •Maintain a Touch of French Elegance & Practicality: Infuse copy with a sense of sophisticated yet down-to-earth Parisian style. This means clear, intelligent communication that is also warm and inviting, reflecting a passion for good food and good tools.

Social Perception

Trusted French Brand, High-Quality & Innovative, Stylish & Practical, Helpful & Enhancing

Copy Examples

• •Headline: "Reimagine Your Kitchen. Simplify Your Art." Body: "At Mastrad Paris, we believe cooking is an art form deserving of the smartest tools. For over 30 years, we've been crafting innovative, beautifully designed kitchenware that blends seamlessly into your culinary creativity. Discover 'l'art de l'utile' and make every meal a masterpiece."
• •Headline: "Guesswork? That’s a Recipe for Yesterday." Body: "Introducing the Meat°it 3, our smartest wireless thermometer yet. Perfect results, every time, while you relax and enjoy more time with loved ones. Mastrad Paris: Cooking is Getting Smarter."
• •Headline: "Designed in Paris, Loved in Kitchens Worldwide." Body: "Why choose between beauty and function? Mastrad Paris brings you kitchen essentials that are as delightful to use as they are to behold. From our award-winning silicone tools to clever storage solutions, experience the French touch of innovation and quality that simplifies your daily cooking."
• •Headline: "Unlock Your Inner Chef. We’ll Handle the Details." Body: "Whether you're a seasoned pro or just starting your culinary journey, Mastrad Paris provides the ingenious tools to make cooking effortless and fun. Explore our range of ergonomic, easy-to-clean, and durable kitchenware designed with you in mind."
• •Headline: "More Joy, Less Mess. The Mastrad Promise." Body: "Tired of cluttered drawers and inefficient gadgets? Mastrad Paris is dedicated to creating kitchenware that’s not just innovative, but intuitively practical. Experience the difference quality design makes in your daily routine. Cook smarter, live better."